What is the ideal length for a blog post? Guidance and Tips on word count

What is the ideal length for a blog post

A blog post is a great way to share your thoughts with the world. It is also a powerful tool that can help you build your brand and increase your online presence. But what is the ideal length for a blog post? How long should it be? What should be its structure?

In this blog post, we will answer all these questions and more! We will discuss the different types of blog posts, their lengths, and the importance of length in writing blog posts.

We will also provide tips and best practices for writing effective blog posts. Lastly, we will discuss the pros and cons of long-form vs short-form blog posts. So, without further ado, let’s get started!

Importance of Length in Writing Blog Posts

The length of a blog post is important for its structure. If you’re writing a long-form article, then your content should have detailed information about the topic. As it covers more points and gives more details about the subject matter, so the length will be high too.

Importance of blog post length

But if you’re writing short-form content, then it should only cover small points or lesser information than the long-form content.

The length of a blog post plays an important role in determining how successful your blog will be. It is one of the key factors that search engines like Google use to determine the ranking of your website and its content.

The main reason for this is that longer posts can include more information, keywords, images, etc compared to shorter ones.

However, that doesn’t mean that you should write unnecessarily long blog posts. The ideal length for a blog post is between 500 to 2000 words.

Anything more than that and the readers might lose interest. Also, make sure that every sentence in your post is important and contributes to the overall topic.

So, what is the ideal length for a blog post?

It is important to consider the length of a blog post. Oftentimes, people are confused about what kind of content they want to write and how they can write it.

The structure, types of blogs, and length of a blog post will help you to understand better if you’re struggling with writing content for your blog. Let’s explore them in detail:

The Structure of a Blog Post

A blog post has three main parts: introduction, the body, and conclusion. The length of each part may vary according to your topic. But in general, these are the recommended lengths:

Introduction: 100-200 words

The introduction should be catchy and interesting. It should introduce the topic of the blog post and make the readers want to read it till the end.

Body: 600-800 words

The body should include all the relevant information about the topic. Divide it into different sections if needed. Make sure that each section is equally important to keep the readers engaged.

Conclusion: 50-100 words

The conclusion should be a summary of the entire blog post. It should also include a call to action like sharing it on social media, subscribing to your blog, etc. You can also ask for feedback from the readers in this section.

These lengths are recommended for general blog posts. But if you’re writing something that requires more detail and information, then it is understandable to increase the length of your content in each part. Such as:

Introduction: 200-300 words

Body: 800-1000 words

Conclusion: 100-200 words

Types of Blogs and their Lengths

Blog posts can be of different lengths, but the most common lengths are 500-800 words for short-form blog posts, 800-2000 words for medium form blog posts, and more than 2000 words for long-form blog posts.

The type of blog post you write will determine its length. It is important to know the format of content you’re writing so that it becomes easy for you to understand how much information or detail should be included in your article. Here are some types:

How-To: 1200-1500 words

A how-to post is a great way to teach your audience something new or show them how to do something they might not know how to do already. These posts can be extremely helpful and are often highly shared on social media.

List Post: 500-700 words

Lists are another popular type of post and can be a great way to share information in an easily consumable way. Lists can be about anything, from the best books to read in a certain genre to the top 20 ways to market your business.

Opinion Piece: 600-800 words

This is a type of post in which you share your opinion on a topic. They often start with an introduction to the topic, followed by your point of view and why you believe it. These posts can be helpful in building your brand and audience.

Types of blog posts and their lengths

Review: 1000-1200 words

A review post is simply where you give a recommendation, endorsement, or honest opinion about something related to your blog topic. These posts are also great for building trust with your audience.

Standard Blog Post: 800-1000 words

A standard blog post is detailed content on any topic. The length of the blog post can be determined based on the factors and niche of your article.

Long Form and Short Form Blog Posts 

The ideal length for a blog post will depend on the form of the article you’re writing. In general, blog posts are written in long-form and short-form.

Long-form blog posts have detailed information about the topic and it is usually 2000 words or more. While short-form blog posts only contain 300 to 600 words that provide small amounts of information on a particular topic.

Factors and Elements of Blog Post Lengths 

The length of a blog post depends on many factors and elements that you need to consider while writing your article. Such as:

Topic: The topic is the most important factor that determines the length of a blog post. If you’re writing about a topic that has many details, then your article will be long-form. But if you’re writing about something that is less detailed, then it will be in short form.

Purpose: The purpose of your blog post will also determine its length. If you’re writing for SEO, then your article should be long-form as it will cover more keyword density. But if you’re writing to provide information or entertainment to your readers, then a short-form post is perfect.

Style: The style of your blog post will also affect its length. If you’re writing in a narrative style, then it will be long-form as it provides more details about the topic. But if you’re using journalistic or storytelling style, then your blog post will be short-form that only gives basic information on a subject matter.

Tips and Best Practices for Blog Post Length 

When you’re writing a blog post, there are some tips and best practices that you need to remember for its length. Here are some:

– Plan your article before you start writing it. This will help you determine the points or information that needs to be included in your content.

– Use short paragraphs and sentences to break up your article and make it easy for readers to read.

– Use headings and subheadings to organize your thoughts and help readers scan through the content quickly.

– If you’re writing a long-form post, use images, videos, or graphs to break up the text and make it easier for readers to understand.

– Use keywords and links throughout your article to help readers learn more about the topic.

Pros and Cons of Blog Post Length 

The length of a blog post has both pros and cons that you need to consider before you write your content. Here are some:


  • Detailed information about a topic
  • Covers more points
  • Easier for readers to understand complex topics
  • More opportunity for keywords and links


  • Takes longer to write
  • Difficult to keep the reader’s attention throughout the entire article
  • Can be boring for some readers if it is too long

Conclusion: Is the length of a blog post important and recommended?

The length of a blog post is an important factor that should be considered while writing it. It can affect the overall readability and engagement of the blog post.

The ideal length for a blog post varies depending on the type of blog post, audience, and purpose. However, in most cases, a blog post should be around 1000 words long.

Long-form blog posts are great for in-depth discussions and providing extensive information on a topic. However, short-form blog posts are perfect for quick tips or summaries of a topic.

When writing a blog post, keep the readers in mind and focus on providing valuable and informative content.

When determining the length of your article, make sure to take into account all the factors that will affect it. Following the tips and best practices mentioned above will help you produce a blog post that is both informative and interesting for your readers.

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