What is the Google Keyword Planner tool? Improve your SEO for free!

What is the Google Keyword Planner tool?

Google is the bread and butter for many online businesses. This is the reason it offers many tools to help its users leverage the benefits they can extract using it. One such tool is Google Keyword Planner. The Google Keyword Planner tool is one of the most popular and essential tools for SEOs. In this blog post, we will discuss What is the Google Keyword Planner tool, how does it work, and everything you need to know about it.

What is the Google Keyword Planner tool?

The Google Keyword Planner tool is a free, web-based keyword research tool that was created by Google. It allows you to find keywords related to your business or website, see how a keyword performs, get search volume data, and more.

The Google Keyword Planner tool is essential for SEO because it allows you to research keywords and see how they perform.

How does the Google Keyword Planner work?

The Google Keyword Planner tool works by allowing you to input a keyword or phrase into the search bar.

Once you have done this, the Google Keyword Planner will return a list of related keywords, along with information on how often that keyword is searched for, the average cost-per-click (CPC) for ads featuring that keyword, and more.

How to get the Google Keyword Planner?

Google Keyword Planner

The Google Keyword Planner tool is accessible from the AdWords platform. You need to sign up for an AdWords account and then you can access the Keyword Planner under the Tools tab.

Alternately, if you have a Google account, you can use your Gmail address to sign in and get access to the planner. Once you are in the planner, you can either create a new campaign or use an existing one.

How to use the Google Keyword Planner tool for keyword research and SEO?

The Google Keyword Planner is a free tool within the Google Ads platform that helps advertisers choose keywords for their ad campaigns. The keyword planner can also be used to estimate the cost of running those ads and get traffic estimates for those keywords.

The keyword planner is a valuable tool for SEO research as well. By understanding how much competition there is for a given keyword, you can tailor your SEO strategy to be more or less aggressive. You can also use the keyword planner to get ideas for new keywords to target.

You can either search for new keywords or get traffic estimates for existing keywords. If you’re searching for new keywords, you can specify what kinds of products or services you’re advertising, your target location, and other relevant details. Google will then generate a list of suggested keywords.

If you’re looking for traffic estimates, simply enter a list of keywords and the planner will tell you how much estimated monthly traffic each keyword receives. It will also show you the level of competition for that keyword and how much it would cost to bid on those ads.

Features of Google Keyword Planner

Some of the features of the Google Keyword Planner tool include:

Google Keyword Planner features

It helps you find keywords related to your business or website – Finding keywords is one of the most important things to do when creating a website.

You should be looking for words that will help you generate business and traffic, but it’s also really important to find keywords that are appropriate for your business and web page. Google keyword planner helps you achieve both the requirements using its research feature.

Seeing how often a keyword is searched for – Looking at how often a keyword is searched for on the internet can be really interesting. If you wanted to look up some keywords, I would suggest looking them up using Google’s Keyword Planner.

Getting search volume data – After a query is entered into the search box, Google Keyword planner compares all of the words in that query to every document. It takes each word and counts how many times it appears in the documents overall before ranking them according to those results.

Viewing the average CPC for ads featuring that keyword – The average cost-per-click for ads with the specific keyword can be easily found with the help of Google Keyword Planner. This will help you analyze the estimated cost required for your CPC campaigns.


Is the Google Keyword Planner tool free? 

Yes, the Google Keyword Planner tool is free to use for anyone with a Google account. You do not need to be a paid advertiser on Google AdWords in order to use the planner tool. Simply sign in to your Google account and you’re ready to start using the tool.

Is Google Keyword Planner tool data accurate? 

Some people have questions about the data accuracy of the Google Keyword Planner tool.

The Google Keyword Planner tool gets its data from the Google AdWords system. AdWords is a pay-per-click advertising program that is used by businesses to advertise their products and services.

The Google Keyword Planner tool pulls data from the AdWords system to give you an idea of how many people are searching for a particular keyword.

The data in the Google Keyword Planner tool is not always 100% accurate. However, it is usually pretty close.

The Google Keyword Planner tool is a great way to get an idea of the popularity of a particular keyword. You can use the data from the Google Keyword Planner Tool to determine whether or not a particular keyword is worth targeting for your website or blog.

Is the Google Keyword Planner tool good for SEO?

Yes, the Google Keyword Planner is a great tool for SEO research because it offers detailed information about the search volume and competition for each keyword.

The search volume data can help you determine whether a particular keyword is worth targeting. The competition data can help you identify keywords that are relatively easy to rank for.

The Google Keyword Planner is also a great tool for creating custom keyword lists. You can use the keywords from your custom list to target specific pages on your website or to create new content ideas.

The Google Keyword Planner can also help you track your website’s rankings for specific keywords. This data can be helpful in determining which keywords are most effective at driving traffic to your site.

The benefits of using the Google Keyword Planner 

  • Keyword analysis – The Google Keyword Planner tool can help you research and identify keywords that have the potential to drive traffic to your website. The tool allows you to find keywords related to your business, product, or service and get information on how many people are searching for those terms each month.

Additionally, the Google Keyword Planner tool can help you understand how difficult it would be to rank for certain keywords and help you determine which keywords are most likely to result in conversions.

  • Free to use – Google Keyword Planner is a free tool that anyone can use to perform keyword research. A Google account/Google Ads account is enough to access and use the Google Keyword Planner free of cost.
  • Google-based accuracy – One of the benefits of using the Google Keyword Planner is that you can get accurate data on keyword traffic. The data provided by the Google Keyword Planner is based on actual search data from Google.com. This means that you can trust the data to be accurate and reliable.
  • Improves SEO – Another benefit of using the Google Keyword Planner is that you can get detailed information on the competition for a particular keyword. The Google Keyword Planner provides information on how many people are searching for a particular keyword and how many websites are competing for that keyword.

This information can be very valuable when you are trying to determine which keywords to target in your SEO campaigns.

Limitations of using the Google Keyword Planner 

While the Google Keyword Planner tool is essential for SEOs, there are some limitations to keep in mind:

  • Data limitation – The Google Keyword Planner tool is not a perfect indicator of search volume. The data returned by the Google Keyword Planner is estimated based on past searches made by users who have opted-in to sharing their data with Google. As such, the data returned by the Google Keyword Planner should be used as a guide rather than gospel.
  • Dependency on AdWords – The data returned by the Google Keyword Planner is based on data from AdWords auctions. This makes its data accuracy vulnerable to estimating the competition for a given keyword.
  • Need a Google Ads account – The Google Keyword Planner tool is only available to those with a Google Ads account. If you do not have a Google Ads account, you will not be able to use the Google Keyword Planner tool.

Conclusion: Is the Google Keyword Planner worth using and recommended?

The Google Keyword Planner is a powerful research tool that can be used for a variety of purposes. It is a free tool that anyone can use to perform keyword research. The Google Keyword Planner allows you to find high-traffic keywords that are relevant to your business or website.

You can also use the Google Keyword Planner to get detailed information on the competition for a particular keyword.

While the Google Keyword Planner is a great tool for SEO research, it has some limitations. One limitation is that the search volume data is only available for broad match keywords. This means that you won’t be able to see the exact search volume for a particular keyword phrase.

Another limitation is that the competition data is only available for paid search ads. This means that you won’t be able to see the competition for organic search results.

If you’re looking for a tool to help you improve your website’s search engine ranking beyond the limitations of the Google Keyword Planner then check out my no.1 recommendation here.

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