What is the Amazon Associates program? Make money promoting your favorite products

What is the Amazon Associates program?

Amazon is a worldwide name for the products and services it offers. It won’t be an exaggeration if we can call it buyer’s delight. The range of product categories, quality, value, and pricing are worth mentioning and so it makes obvious sense that promoting Amazon can bring tremendous financial benefits. You can convert Amazon’s popularity into a consistent money-making resource through its associate program. Before jumping to conclusions, let’s take a look at what is the Amazon Associates program, how does it work, the commissions it offers, and the pros and cons of using it.

What is Amazon?

Amazon is a multinational company that acts as a marketplace to search and purchase popular and reputed products online.

Founded in 1994 by Jeff Bezos, the company has grown into one giant e-commerce force that offers products in almost every category and services that indulge in cloud computing, digital streaming, and AI (Artificial Intelligence).

Amazon is considered one of the top-most influential and valuable brands in the world.

What is the Amazon Associates program?

Amazon Associates is a web system that allows you to make money by directing visitors to the Amazon website. It is also referred to as an Amazon affiliate program that offers commissions to individuals who promote its products through various online channels.

In the end, each sale is remunerated with a fee of between 2% and 10%, depending on the product category. Affiliates can earn up to 10% commission on sales with Amazon’s affiliate program.

In principle, this type of affiliate program can be attached to any site or blog, but if you want to use the Amazon Associates program, it is best to create a blog or website that focuses on a product category of interest: cars, technology, toys, sports, etc.

How does the Amazon Associates program work?

To be an Amazon Associate, first, you need to create an account on the Amazon website. Then you will need to choose a site or blog where you want to direct your visitors.

Amazon Associates signup

In order to be qualified and take advantage of the Amazon Associates program, you should have a blog or a website about a product category that interests you.

Make sure that your blog or a website has sufficient amounts of traffic/visitors. This is required to avoid the termination of your account that is obliged to making 3 qualified sales within 180-days of account creation.

Amazon Associates program offers a dedicated web page for its associates that includes specific sections related to commissions, training, promotional tips, guidance, and marketing materials (ads, banners, etc.) that you get access to as an associate.

Amazon Associates program affiliate dashboard

Once you have created your account and chosen your preferred site, you can proceed with creating links that back up to Amazon’s homepage and attach your affiliate id with which you can direct people towards products that interest them. You can create as many links as you want, as long as they are all attached to the same account.

You must now choose a category for each link (computer, home improvement, etc.). By choosing this option carefully, you will ensure that your visitors only see the products you recommend in the specific category you have chosen.

Amazon Associates program affiliate resources

One of the most important steps is to choose the products or services you want to promote since it can be a major factor in whether or not users buy them. Look for categories with high sales volumes and good commission rates, which will increase your chances of making a sale.

In addition, you must also provide all of Amazon’s features and services, such as the shopping cart and checkout in order to ensure that your visitors can purchase products and earn if they make a purchase.

Once you have created links and selected the appropriate categories, it is time to create ads for your links. This is very easy: just choose the type of ad (text or image), then write the text that will appear in your ad and enter an Amazon product link.

When you’re ready, click ‘save ad’ to publish it.

When directing people towards Amazon’s website, do not put an affiliate link in your blog post or article, but rather create a link to Amazon’s homepage first. If the visitor decides to click the link within Amazon, your affiliate id will be attached to his order.

Amazon products & services

Amazon offers its customers a wide range of products and services via its online store. This includes computers, electronics, books, toys, home improvement items, tools, appliances, or even clothing.

Amazon products

However, Amazon is also well known for its streaming videos and music, which you can access via the Kindle Fire tablet and other devices such as smartphones and tablets.

The beauty of the Amazon Associates program is that it allows you to recommend any product category you want.

For bloggers, it’s most useful to direct traffic towards items they already write about, but even if your blog is not specifically about cars, for example, recommending specific products like tires or batteries can still benefit you.

Ways to promote the Amazon products 

Once you have chosen the products and services you want to promote and set up links and ads that back up to Amazon’s homepage, it is time to start promoting your links in order to attract potential customers.

Promoting affiliate links requires consistency and patience, but posting ads often on social media sites such as Facebook or Twitter is a good way to attract potential customers. You can also post ads on your blog or website in order to promote your links.

Another popular way to promote affiliate products is by using Pinterest. The site allows you to create boards where you can pin images related to the items you are promoting, which will help drive more traffic towards them.

Amazon Associates Affiliate program commissions 

The Amazon Associates program allows you to earn money via a commission structure that varies depending on the product being sold.

For most products, the commission rate is between 4% and 8.5%, while for some of them you can get up to 15%.

In addition, you will also receive a total of $ 10 when someone subscribes to Amazon Prime using your affiliate link.

Here is the detailed commission structure of the Amazon Associates program.

Amazon Associates program commissions

Can I make money with the Amazon Associates affiliate program? 

The Amazon Associates program is an excellent way to monetize your website and increase its income, as well as make money without spending a lot of time.

It doesn’t matter if you have a small or large blog or website – the more content you can provide on it, the higher your chances of making sales.

You don’t need to be an expert, but it is important that you write articles that are accurate and easy to read. This way, you will attract visitors who want to learn about the products being sold on Amazon.com.

It also doesn’t matter what kind of content you publish – if your website or blog includes information about cars, gadgets, computers, or other similar products, the Amazon Associates program is a good choice for you.

This way of monetizing a website or blog has become increasingly popular in recent years due to its simplicity and ease of operation. It’s definitely worth joining if you have a website with high traffic where you can create links to products on Amazon.com without any problems.

Many bloggers and website owners don’t have a lot of free time at their disposal, so it’s difficult for them to earn money on a daily basis.

With the Amazon Associates program, you only need to visit the site once every few days, then create links that will generate commissions based on their popularity.

The more products your visitors buy when they click on your link, the higher your commission is going to be.

With an Amazon Associates account and a bit of hard work, you can earn up to $1000 in commissions per month without too much effort.

However, you have to also take into consideration the competition associated with Amazon. Being the most-used and popular platform worldwide it is also one of the sought-after companies used by associates. So, you have to be very choosy in terms of products and commission rates to make good money.

Tips for maximizing your earnings as an Amazon Associate 

Amazon Associates program has monthly or annual limits that can be difficult for affiliates to meet.

However, this doesn’t mean you should stop promoting products on your website – it just means you need to be more creative.

Here are some tips for increasing your income through the Amazon Associates program:

– Use SEO techniques to increase traffic toward items being sold on Amazon .com – by combining keywords and links with your articles, you will attract the attention of many more potential customers.

– Create a blog or website that has regular updates and attracts new visitors every day – this way, you’ll have an advantage over competitors who create their accounts and then forget about them.

– Use your imagination and try to be as creative as possible – create links outside of your website and use them on forums, social networks, etc.

– Participate in work from home affiliate programs to earn additional commissions – even though you’ll need another account with the Amazon Associates program, it will allow you to increase your income without too much effort.

Frequently Asked Questions 

1. How does Amazon pay its associates?

Answer: You will receive payment via check or direct deposit on a monthly basis, and Amazon will also send you a payment summary with all your earnings alongside the amount of money they owe you.

2. Who is the Amazon Associates program for?

Answer: The Amazon Associates program is ideal for websites or blogs that regularly publish new content.

3. Is the Amazon Associates program free?

Answer: The Amazon Associates program is absolutely free to join. There are no set-up fees or hidden costs, and you simply need to create links for various products on your website to earn commissions via a commission structure.

4. Is the Amazon Associates program a scam?

Answer: No. Amazon Associates program is not a scam. It is a legit earning opportunity for online marketers who can promote Amazon as a marketplace to find and purchase valuable products. The company is in existence for more than 2 decades and is worth joining as an affiliate.

5. What are the alternatives for the Amazon Associates program?

Answer: Some of the most popular alternatives to Amazon Associates are Commission Junction, ShareASale, LinkShare, eBay, etc.


  • Amazon as a brand – Amazon is a very popular and highly reliable brand. Making sales on Amazon is quick and easy. The platform is available across the globe and has country-specific websites to cover people of every region and suit their needs.
  • Easy-to-use – Amazon Associates program is also very easy to use – you don’t need any special skills or specific knowledge to create links and monitor your sales. All you need to do is log in, view the page on which you’ll be able to choose a product (s), then copy and paste the link on your website or blog.
  • Dedicated affiliate resources – You can also find tutorials on the Amazon Associates website, where you’ll discover how to create links, place banners, or change your website’s background.
  • Can be used for multiple websites & products – There are no restrictions on the number of websites or blogs where you can promote Amazon products – as long as you have a link to each one, you’ll receive a commission. At the same time, there are no restrictions or monthly limits, which means that you can promote any product on Amazon.com without worrying about missing out on commission fees.


  • Low commission structure – This is a major drawback. The commissions offered are on the lower side compared to other affiliate programs. As an associate, a maximum commission earned can go up to 10% that too depending on the product category. This may keep the earnings to a bare minimum, especially for beginners.
  • Minimum sales criteria – There are 3 sales criteria to be fulfilled within the first 180-days of creating an account. This means the associate account will be terminated in the absence of 3 sales. A well-established website or a blog with good traffic is a certain requirement to continue using an Amazon Associates account.
  • Ridiculous cookie duration – The cookie duration lasts 24 hours only. This is ridiculous considering the time taken by customers to decide on purchasing a product. Associates are not eligible to earn commissions if somebody comes back after 24 hrs to purchase a product using their affiliate links.
  • No Payments through PayPal – The payments are made only through check and wire transfers. Affiliates relying on other sources such as PayPal to receive payments will be disappointed.

Conclusion: Is the Amazon Associates program recommended?

Many affiliate programs are complicated and difficult to use, but the Amazon Associates program is one of the most popular due to its simplicity. The only thing you need in order to get started is your username and password.

The Amazon Associates program is one of the most popular affiliate programs owing to its global reach and capacity. The products, services, and resources are noteworthy.

The best thing about Amazon is it gives enough ideas on niche/topics to bloggers and website owners to build content around its products and earn money.

The commission rates are not encouraging but with consistent hard work, and valuable content people do make decent money with Amazon.

If your objective is to make money quickly with minimal effort, the Amazon Associates program is an ideal choice.

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