What is Sparkpost? Sparkpost Review, Features, and Pricing

What is Sparkpost?

There are email marketing tools and there are email marketing tools. There are email marketing programs that promise so much but fall short in terms of deliverability. Others have been tested and trusted over time to deliver in all aspects. And they truly deliver. On similar terms, we have Sparkpost. So, what is Sparkpost?

Sparkpost is one of the best email marketing tools designed for all strata of businesses. The review is made for you if you are looking for an email marketing tool beyond the ordinary.

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Read: What is Email Marketing System?

What is Sparkpost? An Overview

Sparkpost is a cloud-based email analytics system designed to help companies of different sizes to enhance their email engagement, performance, and deliverability.

This is a tool with so much email intelligence. The software’s intelligence assists marketers to gain insights into their rate of engagements, spam links, and check campaigns so you can easily pin down where there are issues.

It comes with an array of functionalities that includes A/B split testing, spam trapping indicator, recommendations regarding optimization and can help you push out bulk emails.

You will also love the customizable templates which can be used to create personalized email campaigns.

How does Sparkpost work?

You will have to sign up at https://www.sparkpost.com/ to start using the tool. You can decide to start with the free trial which is for a limited period or you can go for the starter plan that costs $30 monthly.

Features of Sparkpost

Sparkpost offers some really great features for email marketing. Some of them are below:

1. Sparkpost Signals – This is a top feature that you don’t find in most of the popular tools. The Sparkpost Signals allow you to identify email performance issues before they hamper your business. It analyses your email messages right from the network to notify you of any email problems.

2. Email Analytics – You will get real-time analytics and performance data for every email message you send out. This helps you to know if people are subscribing to your offers. If not, you can find a way to improve the journey of every customer.

3. Email Deliverability – Every marketer is interested in ensuring that their critical email messages get to the inbox of the customer. This is what Sparkpost delivers. It improves customer’s engagement with dependable email deliverability.

4. Security and Reliability – Sparkpost comes with secure email delivery. It has 99.9% uptime reliability. So, you can send as many email messages as you want with the assurance that all the messages would find their way to the right inboxes.

5. Email templates – There are a variety of email templates to choose from to help you create personalized email campaigns. These templates are very flexible and can be tailored at the list level or individual recipient level.

6. API and integration – With Sparkpost, emails can be embedded into your website or app. Building email functionalities is a special task and can be awkwardly complex. To solve this issue, the robust email API makes the embedding of emails to a website or app like a walk in the park.

7. Real-time alerts – Email sending problems come in different ways. They come in the form of an increase in bounce rates, reduction in engagement rate and even reaching your sending limits.

You can configure alerts that send you notifications about changes that affect your critical email metrics. The alerts can be sent to your team so they can take the right step to control the drift.

8. Recipient validation – Your sender’s reputation is very important. It helps to guard against errors, bounces, and frauds. With the Recipient Validation feature, you can verify email addresses to be sure they are valid before sending out the messages.

Benefits of Sparkpost

1. User-friendly interface – The software is extremely user-friendly. It has a simple and smooth interface. The main menu is displayed on the screen’s left side.

It allows you to send email in two ways – messages can be delivered through the API from your internal system or through the Sparkpost server while using your usual email application.

There is also a self-produced API that provides you with relay access which can be applied to an array of webhooks.

2. Template creator – Unlike the other email service providers, Sparkpost comes with a template creator that can be used to design HTML templates and add different variables like getting email subscribers’ details.

It is also easy to replace some elements with variables and conditions to have a template that is specifically determined by the customer actions.

3. Graphic analytics – The analytics is graphical with more than 40 metrics telling you about the state of your email campaigns.

Can I make money with Sparkpost? 

Yes, you can make money with Sparkpost. The best approach to making money with Sparkpost is to create email campaigns where subscribers can purchase your products at a discounted rate.

Is Sparkpost legit or a scam?

Email marketing scams are quite prevalent. You don’t have to fall for them. This is why you have to be extra careful when choosing a tool for your e-newsletters.

Sparkpost is designed to deliver in all ramifications. The program has been applauded by financial institutions, software companies, and businesses of different sizes. It is 100% legit and not a scam.

Sparkpost Pricing

The pricing comes with three plans – starter, premier, and enterprise.

  • Starter – It cost $30 monthly. You can send up to 25,000 emails per day. Sending emails can either be through API or SMTP relay. There is only online support.
  • Premier – $75 monthly and comes with everything you have in the starter plan and much more. The benefits include 5 custom webhooks, 15 sub-accounts, dedicated IP, A/B split testing with prioritized phone and online support.
  • Enterprise – The price is not stated. You will have to contact them through this phone number 877-887-3031 or fill out a form here https://www.sparkpost.com/contact-enterprise/ and the support team would get in touch with you.

Frequently Asked Questions

1. What type of customer support does Sparkpost offer?

Answer: It offers email, phone, chat, and support tickets.

2. Is Sparkpost safe to use?

Answer: Yes, it is very safe to use. Sparkpost comes with application-level security. It is encrypted with SSL, TLS, and HTTPS. It is also built on AWS. This also makes it highly reliable.

3. What are the recommended alternatives to Sparkpost?

Answer: The alternatives include Postmark, SendGrid, SocketLabs, SMTP2Go, and Mailgun.


  • Generous free plan
  • Easy and smooth integration with Laravel and other apps
  • High email deliverability rate
  • Service reliability
  • Open and click tracking
  • Perfect for large companies that want to do a mass mailing
  • Quick set up and good documentation
  • Excellent customer support


  • Tool is expensive
  • The configuration process can be cumbersome

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Conclusion: Is Sparkpost email marketing recommended?

Sparkpost remains the world’s only email marketing tool for email intelligence prediction. It is also the number one email service provider with outstanding email deliverability analytics.

While leveraging email analytics, you can find out how your email campaigns are helping with conversion rates.

The software does everything that you aim to achieve in email marketing and more. The fact that you can send personalized email messages makes your recipient feel you understand their peculiarities.

The Sparkpost Signals provides you with predictive insights and data that could help you send smarter email messages and enhance your engagement with your customers.

The software beats MailChimp hands down. It is suitable for a variety of applications to ensure that you effectively engage and retain your customers for many years to come.

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