What is Moz Keyword Explorer? Review, Features, and Pricing

What is Moz keyword explorer?

A keyword research tool is an important part of the overall SEO process. There are many such tools that offer various features of doing keyword research. The methods and results may vary but the objective is the same. Appropriate data on keywords for higher rankings. Moz is one of the options. Moz’s keyword explorer tool is a powerful research tool for online marketers. It not only allows you to research keywords but also provides data on search engine competition and traffic potential.  In this review post, I will tell you what is Moz keyword explorer, how does it work, its features, pricing, and much more.

What is Moz?

Moz is a software company that offers inbound marketing and SEO software. One of their most popular tools is the Moz Keyword Explorer Tool.

It also offers SEO tools such as Moz Link Explorer, MozBar, and MozCast that helps individuals and entities find accurate statistics and metric on backlinks, and search engine algorithms for better rankings.

What is Moz keyword explorer?

Moz keyword explorer search bar

Moz keyword explorer is a tool that helps you research keywords for your content. It has a lot of great features that can help you find the right keywords for your blog post.

It also provides detailed information on each keyword, including search volume, difficulty, and opportunity score.

How to use the Moz Keyword Explorer tool?

The Moz Keyword Explorer tool is easy to use. You can either enter a keyword or phrase into the search bar, or you can upload a file containing your keywords. Once you have entered your keywords, the tool will generate a list of related keywords.

Once you have found a keyword that you want to use, you can click on it to get more information about that keyword. The tool will show you the difficulty of the keyword, the monthly search volume, and the CPC.

Search Volume – This is the average number of monthly searches for a keyword.

Difficulty – This measures how difficult it would be to rank for a keyword. A lower difficulty score means that it would be easier to rank for a keyword.

Opportunity Score – This is a measure of how much opportunity there is to rank for a keyword. A higher opportunity score means that there is more opportunity to rank for a keyword.

The tool also offers a keyword suggestion feature, which you can use to find related keywords that you may not have thought of.

To use this feature, click on the “Keyword Ideas” tab and then enter a keyword into the search bar. The tool will then provide you with a list of related keywords.

Make sure you have an account with Moz to use its keyword research features.

Moz keyword explorer features

The Moz Keyword Explorer is a powerful research tool that allows you to find keywords related to your topic, assess the competition for those keywords, and see how popular they are. The tool has several search filters that allow you to narrow down your results, including:

-Keyword type (including Google search results, AdWords data, Bing search results, and Amazon search results)

-Location (including country, state/province, or city)

-Language

-Device (desktop, mobile, or tablet)

-Search engine ( Google, Yahoo!, or Bing)

The Moz Keyword Explorer also allows you to sort your results by keyword difficulty, search volume, or organic CTR. You can also save your results for later or export them to CSV.

Here’s a step-by-step guide on how to use the Moz Keyword Explorer:

Step One: Enter your keyword into the search bar and select your desired filters.

Step Two: Scroll down to “Keyword Ideas” and click on “Get Ideas.”

Step Three: The “Keyword Ideas” page will show you a list of related keywords, along with the following information:

-Search volume (monthly)

-CPC (cost per click)

-Organic CTR (% of traffic from Google search results that are clicks on your website)

-Difficulty (based on the number of linking root domains and other factors)

Step Four: Scroll down to “SERP Analysis” to see how your website ranks for the selected keyword. The “SERP Analysis” page will show you the following information:

-Your rank

-The average CTR for the top five results

-The number of links to the top five results

-Domain Authority of the top five results

Step Five: Scroll down to “Related Terms” to find more related keywords. The “Related Terms” page will show you a list of related keywords, along with the following information:

-Search volume (monthly)

-CPC (cost per click)

-Organic CTR (% of traffic from Google search results that are clicks on your website)

-Difficulty (based on the number of linking root domains and other factors)

Moz Keyword Explorer is a great tool for keyword research because it allows you to see how popular a keyword is, how difficult it would be to rank for that keyword, and what the competition looks like. It’s also helpful because it gives you ideas for related keywords that you may not have thought of.

Tips for choosing the best keywords for your content with Moz

When choosing keywords for your content, it’s important to consider a few things:

Choose keywords that are relevant to your content – You should use keywords that are relevant to your content. This makes it easier for people to find you and helps them understand what they will find when they visit your site.

Choose keywords with a high monthly search volume – This means that there is a lot of demand for this keyword. I recommend choosing long-tail keywords. They have a higher search volume and you can rank for them easier.

Avoid keywords that are too difficult or have a low CPC – This means that it would be easier to rank for this keyword. I’ve found that most keywords with a low CPC also have a low search volume. This means you can’t get much traffic from them, so it’s best to avoid such words.

Choose keywords with high opportunity scores – This means that there is a lot of opportunities to rank for this keyword.

Examples of a successful keyword strategy

Here are a few examples of successful keyword strategies:

Target long-tail keywords. Long-tail keywords are specific and tend to have lower search volumes. However, they are often easier to rank for and can be very effective in driving traffic to your website.

Target keyword variants. This involves targeting multiple versions of a particular keyword. For example, you could target the keyword “SEO” as well as its variations “search engine optimization” and “SEO services.”

Use negative keywords. Negative keywords are words or phrases that you do not want to target. For example, if you sell SEO services, you might add the word “free” to your negative keyword list, so that you don’t get any traffic from people searching for free SEO services.

Moz Pricing 

The Moz Keyword Explorer Tool is a subscription-based tool that comes as part of its overall package. There are four pricing options:

Moz pricing

Standard $99/month –

Medium $179/month –

Large $299/month –

Premium $599/month –

All the plans will give you access to Moz keyword explorer along with other SEO features. The plans are based on the number of keyword queries and SEO requirements to suit your needs.

Moz also offers a 30-days free trial and additional savings if you opt for yearly payment options.

Is Moz keyword explorer a scam? 

No, Moz keyword explorer is not a scam. It’s a tool created by SEOmoz, one of the most well-known and respected companies in the SEO industry.

The Moz Keyword Explorer tool is designed to help you research keywords for your content. It offers a variety of features that makes it a valuable resource for any blogger or online marketer.

Benefits of using the Moz keyword explorer

  • It’s easy to use. Just enter a keyword into the search box and you’ll get a list of results.
  • It provides a wealth of information. For each keyword, you’ll see the monthly search volume, the competition level, and the difficulty score.
  • It offers tips on how to choose the best keywords for your content.
  • It gives you ideas for other related keywords that you may want to target.

Disadvantages of using the Moz keyword explorer

  • It can be time-consuming. If you’re researching a large number of keywords, it can take a while to get results.
  • The results may not be accurate. The data is based on estimates, so it’s possible that the actual search volume and competition level may be different.
  • It’s a paid tool. If you’re on a budget, you may not be able to justify the cost.

Conclusion: Is Moz keyword explorer tool worth using and recommended?

Keyword research is an important part of any SEO or online marketing strategy. Moz’s keyword explorer is a great tool for researching keywords for your content.

It has a lot of features that can help you find the right keywords for your blog post. It can help make the keyword research process easier and faster, but it’s not the only tool out there.

It’s important to do your own research and find the tools that work best for you. With the right tools and a little bit of elbow grease, you can dominate your competition in no time.

If you want a keyword research tool that is low in cost and provides valuable keyword and SEO information then check my no.1 recommendation here.

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