There are hundreds of email marketing tools out there claiming to offer excellent services but perform poorly on different metrics. This made me go in search of a responsive email tool. And after 72 hours of searching, I found the Moonmail. So, what is MoonMail Email Marketing all about? You will find out in this post.
Table of Contents
What is Moonmail?
Moonmail is a cloud-based email marketing tool that is perfect for small and medium-sized businesses in different industries. It is particularly recommended for developers, marketing agencies, and designers.
With Moonmail, you can comfortably analyze your success and performance through accurate reports, statistics, and clear metrics.
What is MoonMail Email Marketing? An Overview
Moonmail was founded in 2013 to serve small and medium scale businesses interested in starting email campaigns that can increase their customer base and improve sales over time. The company is located in the United States of America.
Moonmail is an excellent choice for sending bulk emails to potential customers and the tool connects with customers on multiple channels.
Some of the key features of the email marketing tool include email automation, reporting, and easy email template design.
The program operates using Amazon AWS but you don’t need an Amazon AWS account to use Moonmail. Moonmail allows users to easily import data from other email servicing companies like MailChimp.
The tool is used by more than 200,000 growing companies.
Features of Moonmail
All the information you need to get started with Moonmail is available in this section. MoonMail has some really good features. Here are some of them:
Campaigns – Moonmail has a visible checklist for creating a good email campaign. In creating an email campaign, you will have to decide if you want to create an auto-responder campaign or a single message campaign. Any of these two campaigns can be triggered by the customer’s behavior.
Once you have chosen one, then, it is time to create your messages. You have to code your message using the HTML builder. Using the HTML builder would be difficult for novice email marketers. For people who are interested in building their email list, Moonmail will help you grow your email list since it comes with signup forms.
Segmentation – Truth be told, Moonmail is designed for experienced email marketers. Inexperienced email marketers will have to do a lot of trial and error before understanding the process. A variety of options has to be tested before you can finally decide on which way to go.
When your contact was the last action is the only condition you can add when you want to create a segment. You cannot create conditions based on location, website visits, and past purchase behavior of the contact.
Analytics – When it comes to reporting and analytics, the functionality is very basic. You cannot compare it with MailChimp that offers revenue-driven reporting and analytics. On the dashboard, you will find different reports on email campaign performance. Some of the data you will get include:
- Bounces
- Percentage of open rates
- Clicks and percentage of click rates
- Unsubscribe rate
- Emails sent and delivered
- The reputation of email deliverability
Email list cleaner – Many times users import their unscreened list. This may cause many of the emails to bounce. To eliminate this issue, Moonmail comes with a built-in email list cleaner to screen your email list. The AI detects which emails are going to bounce and automatically reduces the emails in the list after screening out the bad emails.
Automation – Email automation is one way to ensure that your email messages get to their desired destination. You can target many contacts based on their behavior online. This helps to improve click rates in the long run. With email automation, you can save time and increase productivity.
Integrations – Moonmail integrates perfectly with Shopify and Zapier.
Support – Moonmail offers 24/7 live chat support. You will normally get a reply within one hour of sending your inquiries.
How to get started with MoonMail?
To start using the Moonmail email marketing tool, you will have to visit the website at https://moonmail.io/.
To start with the trial version, your credit card will be charged $1without your approval. This is to confirm that you have a valid payment method. It takes more than 10 days before the money is refunded.
MoonMail Pricing and plans
Moonmail has different pricing and plans. They are explained below:
Lite Plan – The plan costs $44 per month
Benefits of Lite Plan
- Storage of unlimited contacts
- 50,000 emails in a month
- 250,000 events per month
- 10,000 active emails
- 1 domain
- Dedicated IP
- A/B testing
- Email tracking and analytics
- Drag and drop editor
- SMTP access
Starter Plan – The plan costs $186 per month
Benefits of Starter Plan
- Storage of unlimited contacts
- 250,000 emails in a month
- 1,250,000 events per month
- 50,000 active emails
- 3 domains
- Dedicated IP
- A/B testing
- Email tracking and analytics
- Drag and drop editor
- SMTP access
Professional Plan – The plan costs $374 per month
Benefits of Professional Plan
- Storage of unlimited contacts
- 500,000 emails in a month
- 2, 500,000 events per month
- 100,000 active emails
- 5 domains
- Dedicated IP
- A/B testing
- Email tracking and analytics
- Drag and drop editor
- SMTP access
Enterprise Plan – The cost is not stated. You have to email the support team to get the full details for this plan.
Benefits of Enterprise Plan
- Storage of unlimited contacts
- Unlimited emails in a month
- Unlimited events per month
- Unlimited active emails
- Unlimited domains
- Dedicated IP
- A/B testing
- Email tracking and analytics
- Drag and drop editor
- SMTP access
Frequently Asked Questions
1. Is there a Moonmail free version?
Answer: No, there is no free version but there is a trial version that lasts for 14 days.
2. What are the key features of Moonmail?
Answer: The key features are multi-campaign, template management, contact database, email marketing, segmentation, mailing list management, and channel management.
3. Are autoresponders included in the Moonmail service?
Answer: Yes, autoresponders are included.
4. Are there email templates in the tool?
Answer: It doesn’t come with email templates. You can use the HTML builder to create your email messages.
Who is it for?
It is for email marketers, online merchants, small and medium-sized businesses.
Pros
- It is easy to use with a straightforward dashboard
- Excellent customer service
- Integrates perfectly with Amazon AWS and other apps
- The pricing is relatively cheap and affordable compared to other known email marketing tools
- The layout is simple with an intuitive interface
- Great and awesome user-experience
- The email editor is amazing
- High deliverability rate
- Lists can be uploaded easily
Cons
- No free plan except a 14-day trial
- It is not easy to use like MailChimp
- No predesigned templates
- Difficult use for people who don’t understand HTML codes
- Segment creation is limited
- Emails are not optimized for mobile
- No iOS support but compatible with Android
Legit or scam
Moonmail is a 100% legit email marketing software company that helps small and medium-sized companies to drive their email marketing campaigns to unprecedented heights. So, it is not a scam. It is trusted by big organizations like Amazon, Warner Bros, Nespresso, Circle, and Poloniex.
Conclusion: Is MoonMail email marketing recommended?
Yes, Moonmail is highly recommended especially for small businesses that want to start an email campaign at a minimal cost.
Thanks for writing a review about MoonMail. I just started a blog and was told to do email marketing as early as possible, so I want to check an email marketing platform that’s suitable for me. The lack of a free version is a rather major downside for a beginner like me, though. Do you think it’s much better compared to Mailchimp?
Hi Alblue,
Thanks for sharing your valuable comments on Moonmail.
If you are looking for a free version email marketing tool that is suitable for beginners I would recommend you go with Mailchimp, Getresponse, and above all Aweber. Moonmail should be your choice once you’ve got all the knowledge and experience on using email marketing.
This is the first time that I come across Moonmail email marketing. I am a beginner marketer and currently do not have a list, so it is good to know that Moonmail is better for experienced email marketers, and not for a beginner like me. You mention that an autoresponder is included, which made me wonder if it is their own or if they are linked with AWeber or GetResponse. It looks as if Mailchimp will be a better choice for me.
Hi Line,
The autoresponder is owned by Moonmail. Moonmail is one of the good options to enhance your affiliate marketing prospects. Yes, I agree on Mailchimp or Aweber being handy for beginners and Moonmail can be subscribed later,
Thanks for sharing your valuable comments on Moonmail.
Thanks for this Moonmail presentation. I’m just starting to get down to the field of email marketing, and I still have a lot to learn, so articles that broaden my horizons are very welcome.
Now these days I read some reviews about similar programs, Moonmail looks really good with all the options it offers, but it seems a little too expensive at the moment because I’m just a beginner, and for now I am satisfied with free versions that otherwise allow less, but the need for more capacity will grow along with the growth of the business.
But maybe someday I’ll be a satisfied Moonmail user.
Friendly greeting,
Nina
Hi Nina,
Appreciate your valuable comments on Moonmail. Thanks for visiting my website.