What is Maropost Marketing Cloud? Simplify your customer engagement

What is Maropost Marketing Cloud?

Automation is everything when it comes to email marketing. Gone are the days where you have to manually fidget with your email marketing tool. Digital marketers are always looking for powerful email marketing tools with great marketing automation to take their business to the next level. If you are looking for a robust marketing automation tool designed for the growth of small and large businesses, I will advise you to go for the Maropost Marketing Cloud. So, what is Maropost Marketing Cloud?

It is a sophisticated program that helps you carry out your campaigns through multiple channels including social media, SMS, email, mobile, and web marketing. It comes with high email and marketing automation functions to help you send targeted emails and track your ROI.

The platform also provides valuable features to serve your e-commerce needs with its e-commerce cloud but this post will only cover their marketing cloud features related to email marketing.

So, come along as I start an in-depth Maropost marketing cloud review. You will learn about its features, how it works, and its pros and cons.

I will also give my recommendation in the concluding part of the article so read till the end.

New to Email Marketing?

Read: What is Email Marketing System?

What is Maropost Marketing Cloud?

Maropost is a cloud-based email marketing tool with multiple channels of reaching your customers. The tool helps you to expand your reach through channels other than email. Some of these channels include SMS, mobile, social media, and the web.

With the analytical engine, you can get real-time customer engagement from different campaign channels, web-tracking, and the activities of customers.

How does Maropost work?

To start using Maropost, you will have to visit their website at https://www.maropost.com/ and click on “Plans”. Click “Contact Us” under any of the plans and fill out the form. You will get a response from the customer team on how to purchase a plan.

After that, you can choose from many of the available templates. Customize it with ease to start sending out your email campaigns.

Features of Maropost Marketing Cloud

Maropost is designed with advanced features that set it apart from the other tools. Below are some of them:

Comprehensive data tracking and reporting – One of the advantages of using Maropost is its extensive reporting and data tracking power. For instance, the tool comes with a web tracking function that helps you to track customers that come to your webpages when they click your email messages from their inboxes.

With web tracking, you can capture different data from your web funnel activities, web conversions, orders, and contact profiles.

A wide variety of integrations – Maropost offers built-in integrations with more than 500 third-party applications. Apart from shopping carts and social media, the tool integrates with other apps including BigCommerce, Shopify, Zoho, Stripe, AfterShip, ShipStation, Zendesk, 3DCart, WordPress, Magento, Zapier, Google Analytics, Eventbrite, OpenCart, OptinMonster, etc. It also integrates with CRM apps like Salesforce and Keap.

Versatile social media marketing – Apart from achieving email and mobile marketing automation, Maropost also serves as the perfect platform for the management of your social media handles. You can connect your LinkedIn, Twitter, and Facebook pages and profiles for auto content posting on these platforms. This removes the time-wasting efforts of publishing content manually.

Contact list building – With Maropost, anonymous website visitors can be converted to contacts. These contacts can also become loyal customers. The tool has an Acquisition Builder that helps you to attract new contacts that can be added to your marketing database through web surveys, forms, and drag and drop lightboxes.

Increased engagement through data-driven marketing – You are sure of increased engagements with Maropost since the tool is built with a spam checker, deliverability score, and deliverability tools to enhance inbox rate even before you click the send button. Inbox monitoring is also possible with many sophisticated reporting tools to track your performance.

Maropost Marketing Cloud Pricing

Maropost has 3 plans – Essential, Professional, and Enterprise. The price for each of these plans is not mentioned on the website. You can contact the Maropost sales team by visiting https://www.maropost.com/platform/plans/ and click on the “Contact Us” placed under your preferred plan.

Fill out the form and submit it. A customer agent will contact you in no time.

Can I make money with Maropost?

Yes, you can make money with Maropost in multiple ways. The first way is to use Maropost’s services and features to build your email campaign. This way you can convert your visitors and new users into loyal customers.

Maropost marketing automation features are helpful in increasing engagement through multiple personalized channels. By aligning your email marketing campaign according to your customer’s movement, you can expect to make consistent sales from your product links.

Secondly, Maropost has an Agency Partner program where you can make up to 30% recurring commissions as a reseller. The company offers dedicated support, training, and a partner portal for individuals interested in becoming their agency partners.

Click the Agency Partner section on the Maropost website to fill out the form and know more.

Another way to earn money with Maropost is to become a Trust Advisor. If you are an influencer, advisor, or expert, you can recommend Maropost to your audience and earn a commission anytime a sale is made through you. This program offers 10% commissions for the first 12 months.

Visit the Trusted Advisor section to register and learn more.

Frequently Asked Questions

1. Does Maropost offer API?

Answer: Yes, it offers API

2. Are there alternatives to Maropost?

Answer: Yes, the alternatives are:

  • Ontraport
  • Klaviyo
  • Pardot
  • SharpSpring
  • ActiveCampaign

3. Does Maropost Marketing Cloud have a free trial?

Answer: No, it doesn’t have a free trial and no free account.

4. What types of resources are available for users of Maropost?

Answer: Some of the available resources include blogs, videos, webinars, guides, case studies, and press releases.

5. Does Maropost have a good support team?

Answer: Yes, their support team is great.

6. What are the languages that Maropost support?

Answer: Maropost supports the English language only.

7. What kind of devices does Maropost support?

Answer: It supports iOS, Android, desktop, and web-based devices.

Pros

  • Exceptional support team – It has a great support team that is very responsive. The team answers queries 24/7 and solutions are provided promptly to the satisfaction of users.
  • Multiple channel automation – Maropost is a multi-channel marketing tool. The tool has the power to automate your campaigns on different channels including email, web, SMS, mobile and social media.
  • Quick and easy conversion – Maropost helps you with speedy lead conversion since some of the tools allow you to send transactional email messages. This can only lead to an increase in sales.
  • Excellent mobile marketing – The software is a user-friendly program that allows you to make use of some simplified tools for mobile marketing. It is easy to segment messages based on app engagement, customer data, and website activities.
  • Powerful lead acquisition – Maropost guarantees aggressive lead acquisition for users. This is because the program has great tools that help you to create forms with ease, customize landing pages, and schedule both email campaigns and social media posts.

Cons

  • No free trial – For the intending users of Maropost Marketing Cloud, they don’t have the opportunity to test the functionalities of the tool before subscribing to a plan. This is because the program has no free trial or a free version.
  • Extremely expensive – Maropost has three plans on its website and the prices of these plans are not stated. However, my investigation shows the tool costs as much as $500 per month. This is on the high side for most start-ups.

Conclusion: Is Maropost Marketing Cloud recommended?

There is no doubt that Maropost is an all-in-one tool. It helps you to push your campaigns on different channels like email, SMS, mobile, social media, and the web. It comes with 24/7 support which can be through phone, email, and live chat.

The program provides you with the right data that you can use to segment or personalize your campaigns and improve customers’ engagement.

With an intuitive marketing automation system that helps improve the customers’ journeys to the end, you are sure of increased conversion with enhanced sales.

The high deliverability rate ensures that your campaigns get to the right inboxes at the right time and advanced reporting to track your performance.

If you can get Maropost Marketing Cloud features at an affordable price then I fully recommend it because it has proven to be ideal for both small and large businesses.

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