What is eBay Affiliate Marketing Program: Second alternative to Amazon!

What is eBay affiliate marketing program

When you think of online marketplaces to purchase various products, Amazon is the first name on every list. But there are similar alternatives to Amazon. One of them is eBay. It is a popular online marketplace that offers a wide range of products and services for many years. The good thing about eBay is it also offers an affiliate program to promote its products and services to earn commissions. In this detailed review post, we will explain what is eBay affiliate marketing program, how it works, and what are the joining criteria.

You will also get to know about the commissions it offers, and the pros and cons.

What is eBay?

What is eBay

eBay is an international online marketplace where buyers and sellers come together to trade goods and services.

The company was founded in 1995 based out of America and operates in more than 30 countries around the world.

It has over 800 million active users globally. eBay is known to offer a wide range of products and services, including clothes, accessories, home decor, electronics, cars, and travel.

What is eBay affiliate marketing program?

The eBay affiliate marketing program is an online advertising network that allows affiliates to earn commissions from promoting products and services on the eBay marketplace.

The program offers a wide range of tools for creating links to items on the eBay website, as well as tracking commission earnings in real-time.

It also provides detailed reports for analyzing your performance with different link types and products.

How does the eBay affiliate marketing program work?

The eBay affiliate marketing program is a simple three-step process:

Step One: Join the eBay Affiliate Network

In order to participate in the eBay affiliate marketing program, you must first join the eBay Affiliate Network. The network is free to join and there are no minimum requirements. To get started, visit the eBay Affiliate Network website and click on “sign up”.

Step Two: Create links to products or services on eBay’s marketplace

Once you have joined the network and signed into your account, you can create affiliate links by clicking on “Create Links” in the top navigation bar. You will then be brought to a page where you can select the type of link you would like to create. There are three types of links available: text, image, and search.

Text links are the simplest type of affiliate link to create and they are also the most common. To create a text link, simply copy and paste the HTML code provided into your website or blog. The code will generate an affiliate link that looks something like this:

eBay Affiliate Network – Click here to join now!

You can also customize the look and feel of your text links by changing the CSS code.

Once you have created your affiliate links, you can start promoting them on social media or other websites in order to drive traffic back to the eBay website and earn commissions from sales.

Step Three: Earn commissions from product sales

Once your affiliate links are live, visitors who click through them will be taken to the eBay marketplace. If they make a purchase within 24 hours of clicking through one of your links, you will earn a commission on that sale.

What is the criterion to join the eBay affiliate program?

Anyone can join the eBay Affiliate Network for free and there are no minimum requirements to participate in this program.

But as an affiliate marketer, you must be approved by eBay before you can begin promoting products and services on the eBay website.

eBay products and services 

eBay product categories are:

Clothing & Accessories: This category includes menswear (suits & blazers), womenswear (dresses & skirts), undergarments, and children’s wear. It also includes accessories like shoes, bags, and jewelry.

Home Decor: This category contains furniture (sofas & beds), kitchenware (cooking pots & pans), and decor items such as pictures or paintings on the wall.

Electronics: This category includes televisions, computers, and mobile phones. It also sells car electronics like GPS navigation systems and dash cams.

eBay products and services

Cars: This category sells both new and used cars. It also includes spare parts and car accessories like tires or seat covers.

Travel: This category has flights, hotels, car rentals, and holiday packages.

In addition to individual listings, some sellers offer bulk listings where buyers can purchase multiple items at once. The majority of items for sale on eBay are new, but there are also a number of used items available.

What are some of the different ways that you can promote products on eBay? 

There are a number of different methods for promoting products and services on eBay, including:

– Using text links to create affiliate links for specific items or categories.

– Displaying banners or buttons on your website that link back to the product page on eBay.

– Writing a blog post about an item or service sold by one of their merchants in order to drive traffic from search engines like Google and Yahoo.

– Promoting products via social media channels such as Facebook, Twitter, Pinterest, etc.

Tips for increasing your eBay affiliate marketing income 

There are a few things that you can do in order to increase your earning potential from the eBay affiliate marketing program.

First, make sure to promote products and services that are relevant to your audience.

Second, use effective promotional methods such as social media or paid advertising.

And finally, be sure to optimize your website for search engines so that it appears higher up in the results when people search for specific items on eBay. This will help increase traffic and ultimately result in more sales commission revenue.

eBay affiliate program commissions 

The eBay Affiliate Network pays you a commission when someone visits the eBay website from your site and makes a purchase within 24 hours of their click-through.

The amount that you earn per sale varies based on how much the buyer spent and depending on what category they purchase from.

The commission range is between 1% to 4% based on the type and category of products. Here is the detailed list of eBay commission structure.

Can I make money with the eBay affiliate marketing program? 

Yes, you can make decent money with the eBay affiliate marketing program. But the income figures depend on various factors. The commissions offered by eBay are based on product categories.

The number of products that are available for sale on eBay is in millions. There are hundreds and thousands of sellers who sell their products on eBay using different methods, like auction-style listings or fixed price buy it now format.

Some product categories have very good commission rates, which can help you to make a lot of money by selling these items on eBay. However, some other products have very low commission rates, which means that you need to sell a lot of these items in order to make any money at all on them.

The best way to increase your income from the eBay affiliate marketing program is by selling high-priced items with high commission rates. Especially, expensive electronics and collectibles tend to have high commission rates.

You can also increase your income by becoming an eBay PowerSeller. As an eBay PowerSeller, you will get discounts on final value fees and other benefits that can help you to make more money from your sales.

As an affiliate, you can expect to make a 3-4 figure monthly income with an authoritative online presence and appropriate promotional methods.


  • Easy to use –eBay affiliate program is free to join and open for everyone. You don’t need to have any specialized skill, expertise, or requirements to work with the eBay affiliate program.
  • Variety of tools – It is easy to create links and promote products and services. eBay affiliate network is easy to set up and there are tons of tools that make everything run smoothly. It has a variety of features for tracking your sales, links, and revenue.
  • Excellent product range – The number of products is huge. eBay is the second best to Amazon and the likes in terms of products offering. This can literally help you generate lots of sales and revenue in the long term. eBay has a good track record of providing 80% new products to its customers.


  • Low commission percentage – Commission rates vary depending on what category the purchase is made from. The maximum commission rate is 4% which is comparatively lower. The earning growth could be slow specifically for beginners.
  • Pathetic cookie period – eBay is equal to Amazon when it comes to tracking affiliate links. The cookie period lasts only 24 hrs which is pathetic from a conversion point of view.

Conclusion: Is the eBay affiliate marketing program recommended?

The eBay affiliate marketing program is a great way to earn commission on sales generated from your website or blog. The program offers a variety of tools that make it easy to create links and promote products and services on the eBay marketplace. And there are no minimum requirements to participate in this program.

eBay also provides basic training on affiliate marketing, and tools on niche and keyword research which is icing on the cake.

The platform has a wide reach audience and millions of products to promote. Barring the low commissions, and silly cookie period eBay affiliate marketing program is well recommended if you’re looking for an effective way to monetize your website or blog.

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