If you’re thinking about starting an online store or want to improve your current e-commerce website, using an e-commerce theme is a great way to do it. In this article, we’ll discuss what is an e-commerce theme, how it works, and the importance of using one.
We’ll also list out the advantages of using an e-commerce theme and provide some tips on how to choose the right one for your business.
Finally, we’ll show you some of our favorite e-commerce themes that are available today.
Related: What is Dropshipping Business?
What is an e-commerce theme?
An e-commerce theme is a WordPress theme template that has been designed specifically for online stores and retail businesses.
It typically includes features and functionality such as built-in shopping cart support, product catalogs, and easy checkout processes.
Using an e-commerce theme, you can easily create your own online store within minutes and customize it to suit your requirements. It saves time from having to write the code from scratch.
A good quality e-commerce theme is an essential requirement to scale the business and improve conversions.
How does an e-commerce theme work?
When you install an e-commerce theme, it will create a number of files and folders on your web server. It will also add some code to your WordPress site’s header. This code tells the browser that your website is an online store.
As mentioned earlier, the e-commerce theme will also contain a number of pages including product pages, shopping carts, and checkout pages.
How to install an e-commerce theme?
There are a few ways to install an e-commerce theme. The easiest way is to use the WordPress Theme installer.
Another way is to upload the theme files to your web server and then activate it from the WordPress dashboard.
The importance of using an e-commerce theme
When you’re starting an online store, it’s important that you spend as little time as possible on the technical part. The theme you choose will affect your website’s performance and how it looks to visitors.
For example, if your online store is selling fashion products, then a minimalist design would be better than an overcrowded one.
Having an effective e-commerce theme is helpful in saving your time, increasing exposure, and improving conversions of your online store.
What are the benefits of e-commerce themes?
There are many advantages of using an e-commerce theme. Some of the advantages are listed below:
- Ease of use – A good-quality e-commerce theme is easy to use and comes with many features that are already built-in and you don’t have to spend time writing your own codes.
- Customizable – An e-commerce theme can be easily customized to suit your requirements.
- SEO friendly – Most e-commerce themes are SEO friendly and come with built-in SEO features. This helps you to rank higher in search engine results pages (SERPs).
- Secure – An e-commerce theme is secure and comes with a number of security features.
What are the factors to be considered while choosing an e-commerce theme?
When you’re looking for an e-commerce theme, there are a few factors that should be taken into consideration. Some of these factors include:
- Ease of use – The theme should be easy to use and comes with many features that are already built-in. For example, does it have a built-in shopping cart?
- Design – The design should be professional and reflect the type of products you’re selling. Make sure the theme is responsive and will look good on different devices.
- SEO friendly – The theme should be SEO friendly and come with built-in SEO features.
- Support – The theme should come with good quality support from the developer. Ensure that the theme is well-supported and updated regularly. This will help to keep your store running smoothly.
- Cost-effective – Be sure to check the price. Many e-commerce themes are priced higher than regular WordPress themes, but this is often worth it for the added features and support they provide.
Best e-commerce themes
There are many good-quality e-commerce themes available on ThemeForest. Some of them include:
e-Store – This is a WordPress theme that has been specifically designed for online stores selling fashion products such as clothes, shoes, and jewelry.
It comes with many features including product pages, shopping cart, checkout process, and social media integration.
Shopkeeper – Shopkeeper is another WordPress theme that has been designed for online stores selling fashion products such as clothes, shoes, bags, etc.
It comes with a lot of features including product pages, a shopping cart interface (which can be customized), a checkout process (which can also be customized), and a built-in blog.
Shopkeeper is a great choice if you want a simple, easy-to-use theme with lots of customization options.
X – The theme X has been designed for online stores that want to sell digital products such as e-books, software, music, etc. It comes with many features including product pages, shopping cart, checkout process, and social media integration.
Apart from the above, here are some other popular and reliable e-commerce themes:
WooCommerce has many free themes that work well with the plugin, but there are also some premium ones available as well.
BigCommerce offers both free and paid versions of its themes.
Magento offers many free templates but they can be difficult to customize and there is a learning curve involved in using them effectively.
How much does an e-commerce theme cost?
The cost of an e-commerce theme can vary greatly. It depends on the feature set and support offered by each individual theme.
Many of them are available for free, while others range from $50-$100 per year or even more expensive options like Shopify’s premium package at $299 per month.
There are also some that charge a one-time fee for lifetime access.
Pros of e-commerce themes
- E-commerce themes can be used to create an online store. They are designed to make the process of setting up and managing an online store easier.
- E-commerce themes come with a range of features that allow you to easily manage your products, pages, shopping cart, and checkout process.
- They also often include built-in SEO features that help you to optimize your store for search engines. This can help you to get more traffic and customers.
- E-commerce themes are also often responsive, meaning they will adapt to the size of the device being used to view them. This is important as more and more people are shopping online using mobile devices.
- E-commerce themes are often well supported and updated regularly. This can help to keep your store secure, as well as ensure the latest features are available to you.
Cons e-commerce themes
- E-commerce themes can be expensive. Many of them cost more than regular WordPress themes.
- E-commerce themes often require additional plugins in order to work properly. This can add complexity and make the setup process a bit more difficult.
Using an e-commerce theme can be a great way to set up and manage an online store. They come with a range of features that make the process easier, as well as responsive designs that look great on different devices.
They are also often well-supported and updated regularly, which can help to keep your store running smoothly. Be sure to consider these things when choosing an e-commerce theme for your store.
If you’re looking to start an online store, it’s important that you choose the right e-commerce theme. It’s not just about choosing a good design; there are many other factors such as ease of use and SEO friendliness that should be taken into consideration before making your final decision.
I hope you understood the concept and importance of having an e-commerce theme. If you are still unsure about the choice of theme, features, and price then check out my no.1 recommendation here.