You have just invested in your business. You have put sweat equity into creating a product or service, and now you are ready to start marketing it. The first step is to reach out to potential customers with an autoresponder email series. So, what is an autoresponder email?
An autoresponder email is a type of automated email that is sent to your subscribers in response to specific actions they take on your website or blog. Want to know more?
In this post, I’ll explain what autoresponder emails are, and everything there is to know about setting up and using an email autoresponder so that you can market more effectively.
What is an autoresponder email?
An email autoresponder is an automated way of sending emails at specific intervals based on when the customer visits your website, clicks on one of your ads, or signs up for your e-mail list.
Autoresponder emails can be used to welcome new subscribers, thank customers for their purchases, or even provide valuable content and resources.
Why use an autoresponder email?
One of the main reasons to use an email autoresponder is to automate your marketing process and save time. You can create a series of emails that will be automatically sent out to customers based on specific triggers, such as when they visit your website or sign up for your mailing list.
This way, you don’t have to manually send out and track emails. You can simply set up triggers when an email should be sent or a social media post published, and the autoresponder will do it for you.
Another reason why an email autoresponder is useful is that it can help your potential customers understand who you are and what services or products you have to offer them, as well as how they can benefit from these things.
Customers prefer when companies provide information about themselves via automated messages instead of a cold call or sales pitch. If you want your customer to understand who you are and what services or products you offer, an email autoresponder is a great way to do that.
How to set up an email autoresponder?
Now that we know why it’s useful for us to have an email autoresponder, let’s learn how to set one up. The first thing you need to do is choose an email autoresponder service provider. There are many different providers out there, such as AWeber, GetResponse, and MailChimp.
Once you have chosen a provider, create an account with them and then follow their instructions on how to set up your autoresponder.
Check the below video to set up an autoresponder email series with Aweber.
How to use an email autoresponder?
Now that you have successfully set up your autoresponder, it’s time to learn how to use it! First of all, choose the triggers (or “rules”) for when an email should be sent or a social media post published.
For example: If a customer visits a website and does not click on any links, an email is sent. If a customer visits the website and clicks on “About us”, social media post is published to the Facebook group saying: “Customer clicked the link that leads him/her to our About Us page”.
In addition, you can also choose what content should be included in each message or post.
For example: If a customer visits the website and does not click on any links, an email is sent with information about your product or service. In case they do read this content, send them a message saying “Thanks! Would you like to learn more?”.
A few days later (after one week), if they have not clicked on any of your links, send them an email with a discount coupon or free shipping code.
One of the best things about email autoresponders is that you can personalize each message according to the customer’s interests. You can also track how many customers have opened, clicked on, or unsubscribed from your emails.
This way, you can continuously improve your email autoresponder content and make sure that you’re providing the best possible service to your customers.
Tips for success when using email autoresponders
Here are a few tips when using email autoresponders:
When you publish a social media post or send an email, don’t forget to promote your primary call-to-action. This way, when customers read the message, they are more likely to click on the link and visit your website.
For example, if you’re promoting free shipping with no minimum purchase for this weekend only (your main offer), your link should read “FREE SHIPPING”, not just “Home”.
Don’t overwhelm customers with automated messages. Set up a schedule for each message and make sure you don’t send too many at once, especially if they’re promotional in nature.
For example, when promoting both the main offer (free shipping) and another special deal on your website, send the first email about the main offer and then wait a few days before sending the email about the other special deal.
Make sure your autoresponder content is interesting and valuable to customers. If you can provide helpful tips or advice, they are more likely to stay subscribed to your emails.
In addition, always test your autoresponder content and make sure you’re providing a good user experience. You can do this by using different subject lines, time delays between messages, or tracking your open rates to see which of these works better for the customers on your list.
With email marketing, there are two main factors that affect how many people will click on links or open your emails: The time delay between messages. Whether or not the subject line is interesting enough to make customers want to read it.
In other words, if you send three promotional emails in a row, there’s a good chance that people will stop reading and unsubscribe from future messages (i.e., they begin “auto-unsubscribing”).
When you send your first email, do not promote an offer if it’s too early in the customer relationship. Instead, write something useful and provide helpful advice that shows customers that you care about them.
If they feel like a person instead of just someone who is trying to make money off their interest (and they also need to buy something), they are more likely to stay subscribed and return later when you have a relevant offer or piece of content that relates to their interests.
If your emails contain too much text, this is probably why people don’t read them. Use bullet points instead of paragraphs so customers can easily scan each message for the most important information at first glance. You can also add an image to the email so customers know what they’re going to get without even reading it.
By using email autoresponders, you don’t need to worry about building new relationships with each customer or sending individual emails every time someone signs up for your website (i.e., “Thanks! Would you like to sign up to my email list?”).
Instead, you can automate the entire process and send high-quality content that is relevant to each customer’s interests. This way, customers are more likely to read your messages because they know there will be something valuable for them at the end.
Email autoresponders are a great way to automate your marketing processes and increase efficiency. By using an email autoresponder, you can send high-quality content that is relevant to each customer’s interests.
Autoresponders help us stay on top of our emails so we don’t miss any opportunities or inquiries from potential customers. If you have the time, I encourage you to read through all of these tips for success when using your autoresponder emails too–it will be worth it!
Check out my recommendation for setting up an email autoresponder here, including how you can use it as a tool to increase sales.