Content creation for a website should be an ongoing process. The main premise of creating content is to write informative blog posts, product reviews, etc. in a consistent manner. But every online marketer or website owner does face a situation where they struggle to find the ideas or topics that are relevant to their niche. And this is why having a strategy in place to build the content is important to remain organized and keep your progress uninterrupted. In this post, I will tell you what is a content creation strategy and how to research the content ideas to create this strategy that will help you grow your business.
What is content creation?
From an online business perspective, content creation means providing information in the form of blogs or reviews with the help of online research and your own experience through a website.
For example, men’s dieting. So, if you have experiences in dieting programs and dieting products you use or exercises you perform you can share the same by writing and publishing it as an independent blog or through your own website.
Content creation is one of the metrics used by search engines and social media platforms to measure the rankings and assign traffic.
What is a content creation strategy?
Content creation strategy is about planning your content through research and building a list or a spreadsheet around your research.
It could be a manual process in which you add various topics, ideas, products, categories, etc. to help you create content or you can make use of the latest technology versions of creating content with the help of AI (artificial intelligence). The drawback of using an AI is the extraordinary cost associated with it.
So, we will look at how to create a content strategy that is based on your research without any cost.
Why do you need a content creation strategy?
Content creation strategy is important from the consistency perspective. As we know that creating content regularly is one of the aspects for better rankings and traffic it is better to build a strategy.
Researching the topics in advance makes it easier to create content regularly. It is also helpful in providing you with different ideas, topics, and products that are born out of your consistent research. This way you will never feel short on ideas and avoid the writer’s block situation that is very common with every individual at some stage in your online business journey.
A strategy is a great way to keep things organized and plan the implementation of your content strategically and consistently.
Types of content creation
Now the creation of content depends on the type of website you are working on. Some of the types of content creation are:
Commercial intent content: Some websites have pure commercial intent with lots of product reviews and information associated with them. The content on these websites will revolve around a single product or a bunch of products with relevant information on their features, and how to buy and use them.
Non-commercial intent content: And then there are websites that contain specific information related to a topic or a niche without promoting any product. Such websites rely solely on their content that is meant to guide and help people with their problems and their solutions. These websites usually make profits through advertisements.
Commercial and non-commercial content: In between, you will find websites that have all types of content. Whether it be a product review, how-to guide information, helpful resources, blogs, etc. all these will be structured in a single website.
For example, men’s dieting websites can have informative blogs or videos that deal with weight loss and healthy eating habits.
At the same time, the website will display products that are sold on different online platforms or marketplaces and the blogs will also direct the visitors to certain websites or platforms that offer weight loss or dieting-related programs.
In essence, irrespective of the website you are dealing with, the vulnerability of consistent content creation will always be there.
Working on a specific niche or a topic that you are familiar with does not mean you know everything about it. That’s the reason one should have a content creation strategy in place. This is what you will learn in the next section.
How to create a content strategy?
We have learned about content creation and why it is important to have a content creation strategy in place. Now, it’s time to see how to create a content strategy. The process of creating content strategy in this post is based on personal experience.
The aim here is to help you with the process and not the method. You can create a strategy of your own choice that suits your needs and is relevant to your website niche.
To start with, a strategy should be documented. Create a word document or a Google doc with the following columns.
- Product Reviews
- Buying Guides
Product reviews column can be further divided into individual reviews/group reviews. Product reviews are posts related to products that are relevant to your niche. For example, dieting books and supplements. You can write reviews on one or more than one product covering the features, pricing, pros, and cons.
Buying guides are posts related to the products that you want to review. These topics basically include what to look for in a product while buying, mainly the features, types, cost, etc. Now, buying guides can be individual posts or included with your product review posts. The choice is yours.
Information or learning posts are typically blog posts with information on how to use the specific product, how to install it, how to clean it, etc. The end result of these posts will direct your visitors to product reviews or buying guides.
Category column is used for the identification of posts based on their topic. Again, this depends on individual preference. In case you want to revisit any post or blog, you can easily filter those from the category column.
Once the columns are ready it’s time to research the content. Let’s take our example of men’s dieting.
First, go to Google and search for men’s dieting products. You will get a few products like this.
Click them individually or copy the product name and paste it into Amazon or any other online marketplace to find more about it. Check the product details.
Look for a product that has good customer reviews and ratings with reasonable pricing. If it fits your category copy and paste the product details into the product review column.
Next look for other results that you found in Google. In our case, after the products, there are some blog results related to men’s dieting plan, weight loss program, etc.
One of the results under the title ‘The 10 Best Weight Loss Diet Plans for Men’ has a sentence that says ‘What can a man eat to lose weight’. This topic is relevant to our men’s dieting niche and could be part of information reviews.
To know more about the topic research it into your keyword research tool. In our scenario, I have found that the traffic for the ‘What can a man eat to lose weight’ topic is less than 10 which is not encouraging.
At the same time, I have found two more relevant topics in the same category that has good average traffic with low competition. They are ‘What to eat to lose weight for men’ and ‘Foods that help men lose weight’. So, we have found one or maybe two topics that can be added to our information column.
Again, if you see the result from Google the same post provides many topics related to weight loss diet such as ‘Mediterranean diet’, ‘Low carb diet’, ‘Paleo diet’, etc. These topics can be further researched as individual topics and we can find many products under these categories on different online platforms.
For example, the Paleo diet. There are many books on the Paleo diet on Amazon. So, you can go ahead and add these books to your product review columns.
Similarly, if you further drill down on the Mediterranean diet in your keyword research tool you will find terms such as ‘Mediterranean diet weight loss’ or ‘Mediterranean diet for heart health’ which will be a new topic for your website. You can go ahead and add these to your information column.
You can further expand your search on the Mediterranean diet by adding ‘Best Mediterranean diet’ that can be part of your buying guide column. As you can see, we have already found almost 4-5 topics and keywords to build our content around.
The more your research on these topics, the more options you will get to add to your content strategy doc. It may not take more than 2 hours to build a content strategy that will become your base for creating consistent content. As a result, you will never run short of ideas or topics to build your website by having a content strategy in place.
Many people start building their websites with a few ideas without researching their niche. As we have seen the research criteria are important from a content perspective.
And this research should be recorded with the purpose to maintain your website with consistent content creation through a content creation strategy.
The process of having a content strategy is simple but it provides ample knowledge on your niche and other supplementary topics that you can add upon and build content. By having a content strategy in place, you remain organized with brand new ideas that you can explore and implement during your research.
I recommend that you spend at least a couple of hours once a week to keep updating your content strategy that will help improve your website rankings, traffic, conversions, and revenue.
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