Twilio SendGrid Review: Features, Pros, and Cons

Twilio SendGrid Review

Not all email marketing tools are created equally. Twilio SendGrid is one of those email marketing tools that brings a lot of ease into your business with exceptional features. So, if you are sick and tired of reading too many Twilio SendGrid reviews, then, it is not by accident that you came across this article. This Twilio SendGrid review will enable you to make an informed decision that would change your business for good.

Does Twilio SendGrid address all your email marketing needs? Read on to find the answer and also discover if this tool is legit or a scam.

Twilio SendGrid Review

What is Twilio SendGrid?

Twilio Sendgrid

Twilio SendGrid, also known as SendGrid is a cloud-based email marketing program that helps marketers and developers to run successful email campaigns.

It is a combination of an email marketing solution and SMTP service that assists you to send emails in bulk while also achieving a high deliverability rate.

The company was started in 2009 by Jose Lopez, Isaac Saldana, and Tim Jenkins. It is based in Denver, Colorado, USA.

Twilio, a leading cloud communication company bought SendGrid at almost $3 billion. The transaction was ratified by the stakeholders of the two companies on the 30th of January, 2019. It has over 100,000 big and small global users.

Features of Twilio SendGrid

All the information you need to get started with Twilio SendGrid is available in this section. Twilio SendGrid has a variety of features to meet your email marketing needs. Below are the 6 key features of the tool:

High deliverability rate – You can confidently embark on a massive email campaign with Twilio SendGrid. The program offers a high deliverability rate in different areas such as:

Twilio Sendgrid Features
  • Spam testing – The email tool comes with spam filters. With the spam filters, you can test your mails score before sending out bulk email messages.
  • Email validation – The email validation API lets you test the contact list. This helps you to check for mistyped emails. It also checks for invalid and inactive emails. With this step, you are sure that the mails you are sending are verified.
  • Dedicated IP – Twilio SendGrid offers a dedicated IP address. Spammers can affect your sender’s reputation if you use a shared IP address. This is completely avoided with the dedicated IP address.
  • Integrated email testing – This allows you to test your email for broken links and spam content when sending out promotional emails or newsletters.
Twilio Sendgrid Features_1

Email editor and built-in templates – To help jumpstart your email campaigns, there are a variety of built-in templates you can choose from. You can also use the editor to customize any of the email templates to your satisfaction. If you like to build your email from scratch, the drag and drop tool will be extremely useful.

Well, detailed reporting – How do you know how your emails are performing? The traditional way is through email replies and conversions. However, these two metrics are archaic ways of determining the performance of your email messages. With Twilio SendGrid, you can track the performance of your emails in real-time. The report is based on the following metrics:

  • Bounce rates
  • Spam reports
  • Opened emails
  • Clicked emails
  • Delivered emails
  • Unsubscribes

Getting these data helps to know where your email marketing campaign needs improvement.

Superior integration and API – Your email marketing tool should be able to connect to different apps for maximum convenience. This is what Twilio SendGrid offers. It supports integration with apps such as Zapier, Airtable, WooCommerce, Facebook, etc.

Twilio Sendgrid Features_2

Automations – Twilio SendGrid has a great autoresponder. There are triggers to inform you when there is a purchase or when someone signs up to your email newsletter. In all, the tool gives you powerful analytics and helps you track your autoresponder campaigns.

Contact management – Twilio SendGrid is very limited when it comes to segmentation and contact management. The management of subscribers is limited to searching for email addresses.

Twilio SendGrid prices and plans

Twilio SendGrid has three plans – Free, Basic 5K, and Advanced 10K.

  1. Free Plan

The Free Plan allows you to have up to 2,000 contacts and send up to 6,000 emails every month.

Benefits of Free Plan

Twilio Sendgrid Pricing
  • Segmentation
  • One signup form
  • A/B testing
  • Automation
  • One teammate
  • 3 email testing credits
  • Ticket support
  • No dedicated IP address
  1. Basic 5K Plan

The Basic 5K offers up to 7,000 contacts with 15,000 emails per month. This plan costs $15 per month.

Benefits of Basic 5K Plan

  • Segmentation
  • Design with code editors
  • 5 signup forms
  • A/B testing
  • Chat and ticket support
  • Automation
  • One teammate
  • 10 email testing credits
  • No dedicated IP address
  • No automation
  1. Advanced 10K Plan

The Advanced 10K Plan gives you 15,000 contacts and 45,000 emails per month. It goes for $60 monthly.

Benefits of Advanced 10K Plan

  • Segmentation
  • Design with code editors
  • 15 signup forms
  • A/B testing
  • Chat, phone, and ticket support
  • Automation
  • 1,000 teammates
  • 60 email testing credits
  • Dedicated IP address
  • Automation
Twilio Sendgrid_Why

How to get started with Twilio SendGrid

To get started with Twilio SendGrid is extremely easy. Just visit and click on “Start for free”.

Frequently Asked Questions (FAQs)

1. Is the Twilio SendGrid tool safe?

Answer: Yes, the platform is very safe. The program has SOC 2 Type II certification. This certification shows that Twilio SendGrid has got strong security and data protection procedures. There is two-factor authentication to ensure your account is safe. There is also the encryption of email data through TLS.

2. Does Twilio SendGrid come with a free plan?

Answer: Yes, there is a free plan.

3. Is Twilio the owner of SendGrid?

Answer: Yes, Twilio bought SendGrid in 2019 and changed the name to Twilio SendGrid.

4. How many products do Twilio SendGrid offer?

Answer: It offers two products – Email API and Email marketing. The Email API allows you to integrate with other apps for ease of managing your marketing emails, lists, etc.

Who is it for?

It is ideal for independent developers, enterprise-level organizations, marketers, and anyone who needs a reliable email marketing tool to drive massive email campaigns.


  • Great functionality and performance
  • Offers amazing support through chat and phone for all paid customers
  • The software is completely cloud-based. It means you won’t have to download anything
  • High email deliverability rate
  • Comes with superior web and SMTP APIs that easily connects to cloud-based email service providers
  • The free plan is good for start-ups who cannot afford the paid plan
  • Wonderful user interface for improved user experience
  • Easy to use email editor for the tweaking of email templates
  • Offers incredible email integration
  • It is reliable, easy to set up, and can be tracked


  • The paid plans are a bit expensive
  • Setup can be a bit challenging if you don’t understand email protocols

Legit or scam

Twilio SendGrid is a 100% legit email marketing software used by many SMEs to drive result-oriented email campaigns. It is not a scam.

Conclusion: Is Twilio SendGrid recommended?

Yes, it is highly recommended if you want an email marketing program that delivers email messages right inside your receivers’ inboxes.

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4 thoughts on “Twilio SendGrid Review: Features, Pros, and Cons”

  1. Thanks a lot for this thorough Twilio SendGrid review. I have been into starting an email marketing and searching for a trusting and good email marketing service. It seems that the Twilio SendGrid deserves some attention. I like their free plan for newbies it gives enough space and chances to try the program before going premium. Thanks for a great review! And a recommendation! 


    • Hi Sunny,

      Thanks for visiting my website and for sharing your valuable comments on Twilio SendGrid. It is indeed a great tool for your email marketing needs.

  2. Hi Arif, pleased to meet you. I’ve just gone through your article on Twilio SendGrid. I find it very helpful and informative. Little did I know that it is a combination of an email marketing solution and SMTP service that assists you to send emails in bulk while also achieving a high deliverability rate as you did mention in your post. Thank you very much for sharing this useful information with us, and I promise to get this Twilio SendGrid to make my life simpler and better.

    • Hi Kokontala,

      Thank you for visiting my website and for sharing your valuable comments on Twilio SendGrid. It is a great email marketing tool with lots of advanced features to help your online business.


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