The OptinMonster Review (2022): Monstrous popups for conversions

The OptinMonster Review

If you’re looking for a powerful tool to help grow your email list, you should definitely check out OptinMonster. It’s one of the most popular opt-in form builders on the market today, and for good reason. We will cover the OptinMonster review in this post, which will explain what is the OptinMonster tool, how it works, and all of its features.

We’ll also discuss the pricing plans and benefits of using OptinMonster. And finally, we’ll highlight the disadvantages of using OptinMonster so you can make an informed decision before signing up.

New to Email Marketing?

Read: What is Email Marketing System?

What is OptinMonster?

OptinMonster is a powerful lead capture plugin that allows you to create beautiful, eye-catching opt-in forms and popups to convert visitors into subscribers and customers. It is one of the most popular lead capture tools on the market.

OptinMonster comes with a drag and drop builder, pre-built templates, exit-intent technology, page-level targeting, and other powerful features to help you grow your email list quickly.

OptinMonster was launched in 2013 and since then has grown into a full-fledged conversion machine that is used by millions of website owners around the world.

How does OptinMonster work?

OptinMonster works by displaying a popup or opt-in form on your website when a visitor is about to leave. The popup contains an offer or discount that encourages the visitor to subscribe to your email list or newsletter.

To get started, simply sign up for an account and install the OptinMonster plugin on your WordPress website. 

Once the plugin is installed, you can create and customize your opt-in forms and popups from the easy-to-use drag and drop builder.

Alternatively, OptinMonster can also be installed through Google Tag Manager.

OptinMonster Features

OptinMonster comes with a wide range of powerful features that allow you to create high-converting opt-in forms and popups. Some of the most notable features include:

OptinMonster features

A/B Testing – With OptinMonster’s A/B testing feature, you can test different versions of your opt-in forms and popups to see which one converts better.

The feature includes Multivariate testing, built-in conversion analytics, and other important statistics that help you build an email template that looks and works best for your visitors.

Exit Intent Technology – The exit-intent technology detects when a visitor is about to leave your website and displays a popup to capture their attention. This feature is very useful to keep your visitors engaged and even prompts them to take action by clicking on offers.

Exit Intent feature works for multiple purposes such as lead generation, cart abandonment, content marketing, etc., and provide 40+ pop-ups and triggers to convert your visitors into buying customers.

Page-Level Targeting – OptinMonster’s page-level targeting allows you to display different opt-in forms and popups on different pages of your website. What this means is specific offers for specific pages that help segregate your visitors based on their movement and behavior on a particular page.

OptinMonster helps you create pop-ups/offers for certain pages to capture your visitor’s performance on your website. This further enhances the chances of conversions as you can target people according to their needs and likes based on segmentation.

Geo-Location Targeting – The geo-Location Targeting option allows you to display opt-in forms and popups based on visitors’ location. This feature gives relevancy to your offers and also to your visitors who like to see localized solutions to take action.

MonsterEffects – OptinMonster’s MonsterEffects allow you to add animations and effects to your opt-in forms and popups to make them more attention-grabbing.

There are 26 CSS effects to choose from. These animations are available in visual and sound versions which are again useful in keeping your visitors engaged and turning their attention back to your website/offers.

Multiple display options – Conversions mostly depend on how you structure and display your offers. This is where OptinMonster excels in providing multiple display options that are attractive and result-oriented.

There is a lightbox popup, floating bar, scroll boxes, gamified wheels, plus 100’s of templates that you can design from the scratch yourself or use the drag and drop builder of OptinMonster. These display options and popups are helpful in gaining more conversions and monetization of your website traffic.

OptinMonster Pricing

OptinMonster Pricing

OptinMonster offers four different pricing plans:

• Basic: $14 per month

• Plus: $30 per month

• Pro: $47 per month

• Growth: $80 per month

All plans come with a 14-day money-back guarantee. You can also go for the annual billing option to save up to 40% on OptinMonster pricing.

The pricing does seem to be on the higher side considering the limited access and features available with the OptinMonster basic plan.

Here are the detailed OptinMonster pricing plans

Can you make money with OptinMonster? 

Yes, you can make money with OptinMonster. One way to make money directly with OptinMonster is through its affiliate program.

The affiliate program offers 20% commissions per referral. You can earn as much as $118 on referrals subscribing OptinMonster’s growth plan. Check the OptinMonster affiliate program for more details. 

The second way to make money is by using OptinMonster features. The tool is born to provide solutions that can convert your website visitors into paying customers.

Features such as Exit-Intent Technology, Page-Level Targeting, and Lead Generation templates have the potential to generate more sales that can surely lead to more revenue.

Your email subscribers list is one set of customers that can remain loyal to your offers for a long time. This aspect of convincing your website visitors into opt-in customers is perfectly utilized by OptinMonster.

Is OptinMonster a scam? 

No, OptinMonster is not a scam. It is a legitimate tool that can help you grow your email list and convert more visitors into subscribers and customers.

The company is used by millions of website users worldwide who have given it more than 4 stars rating and positive reviews. It is a trusted and tested platform to grow your customer base with the help of best-in-class pop-ups.

Is OptinMonster free? 

No, OptinMonster is not a free tool. It offers a 14-days free trial on all its pricing plans post which users have to pay to use its features.


  • Increased email subscribers – With OptinMonster’s powerful opt-in forms and popups, you can increase your email subscribers by up to 600%. The numbers may seem a bit exaggerated but OptinMonster has the ability to create beautiful opt-in forms and popups. This can definitely help you capture more leads, increase more sales and revenue.
  • Improved website engagement – OptinMonster’s Exit-Intent technology ensures that visitors who are about to leave your website see a popup, which helps improve engagement and reduce bounce rates. It also has a Page-Level targeting feature to target page-specific visitors for better engagement and conversions.
  • Wide range of features – As an OptinMonster user, you get a drag-and-drop builder, pre-built templates, A/B testing, and a variety of display options that can be used to create high converting opt-in forms.

The good thing about OptinMonster is it is an easy-to-use tool that doesn’t require any specialized skills or coding knowledge.

  • Variety of integrations – OptinMonster integrates with a wide range of email marketing and CRM tools. OptinMonster allows the use of Zapier if you cannot find your supportive tool in the list of integrations.

In addition to the integration with leading email service providers such as Mailchimp, Aweber, ActiveCampaign, GetResponse, etc. OptinMonster has its own email platform called MonsterLeads to use if you are not associated with any of the email marketing tools.


  • Overwhelming for beginners – OptinMonster can be difficult to use for beginners, as it has a lot of features and options. Though the interface is quite a breeze, so many popup options, and display features could be overwhelming and confusing.
  • The price – The basic plan of OptinMonster is very affordable however, some important features, such as A/B testing, Exit-Intent are only available on the higher-priced plans. So, this makes OptinMonster quite expensive if you want to use all its features.

Conclusion: Is OptinMonster worth using and recommended?

OptinMonster is a powerful lead capture tool that can help you increase your email subscribers, leads, and sales. This is a very important consideration to use OptinMonster.

An email list is your actual customer base which you can control anytime. OptinMonster is one tool that teaches you to capture the leads instantly.

While it can be difficult to use for beginners and a bit expensive, the wide range of features and options make it worth the price.

If you are willing to pay the monthly fee, and looking for a tool to help you increase your website’s conversion rate, OptinMonster is definitely worth considering.

However, if you are on a tight budget, there are other options such as WPForms available that may be more suitable for you.

Photo of author

Looking to send emails to 500 subscribers for FREE?

You will get pre-built templates, beautiful landing pages, auto-responders, and much more.

Leave a Comment