If you’re looking for a comprehensive email marketing platform that is easy to use and offers a wide range of features for your e-commerce store, Sendlane may be the perfect solution. In this detailed Sendlane review, we will take a look at what Sendlane is, how it works, and what benefits it can offer your business.
We’ll also explore the different pricing plans available and discuss the pros and cons of using Sendlane for email marketing. By the end of this review, you should have a good understanding of whether or not Sendlane is right for your business!
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Sendlane Review: What is Sendlane?
Sendlane is a comprehensive email marketing platform that makes creating and sending high-quality marketing emails easy. With Sendlane, you can easily create sign-up forms, build your contact list, create and send newsletters, track the results of your campaigns, and much more.
Sendlane primarily acts as a great marketing channel to promote your products and give more visibility to your online store through engaging emails and SMS.
Sendlane started its services in 2013 and is a creation of three founders Jimmy Kim, Zakariah Meftah, and Anik Singal. Jimmy Kim is also the current CEO of Sendlane.
Sendlane has more than 1700 customers with 40 million+ email volumes sent every day. The company is headquartered in San Diego, California, US.
How does Sendlane work?
Sendlane is a web-based platform that can be accessed from any computer or mobile device with an internet connection.
To get started, simply create a free account and add the contacts you want to include in your email marketing campaigns. From there, you can create and send newsletters, track the results of your campaigns, and more.
As a beginner, Sendlane can be used with a 14-day free trial account.
It gives you access to all its Pro features for testing. There are numerous resources to get you started with the Sendlane platform.
Sendlane features and services
Sendlane offers a wide range of features that can help you build a powerful email marketing campaign for your e-commerce store. Some of the key features include:
Email campaign builder: With Sendlane, you can create and send beautiful email campaigns in minutes that reach the inbox of your subscribers. There are pre-made templates available as well as the option to create your own custom template.
You can perform designing using your own imagination or by choosing some of the attractive-looking pre-designed templates. The creation is effortless owing to Sendlane’s drag-and-drop campaign builder.
You just have to select the respective elements from the left menu and drag and drop them into the email builder template. With this, you can create a compelling newsletter, sign-up forms, broadcast, etc.
Sendlane also offers a dedicated landing page section (which also has a separate list of pre-built templates) to choose from.
What’s more, Sendlane offers sign-up forms with intelligent pop-ups to increase conversions. The pop-ups are trigger-based and can be created and customized according to the devices and pages you want to display.
Email delivery: Sendlane uses advanced email deliverability technology to ensure your emails reach the inbox of your subscribers.
Email deliverability from Sendlane depends on two major aspects. One is the infrastructure which is important from a reputation perspective.
This is smartly taken care of by Sendlane which uses its own email infrastructure to deliver the emails with authoritative domains, and valid IP addresses. Sendlane complies with email regulations associated with CAN-SPAM, CASL, and GDPR acts.
The second aspect to ensure the delivery of emails is automation. To cater to this, Sendlane has a Machine Learning Open Predictability feature that tracks your customer’s behavioral pattern. The tracking includes the identity of an individual and their habits/patterns to open your emails.
Enabling this option lets you select the time slot when your customers are most likely to open your emails.
The deliverability is enhanced further by creating segmentation and contact tagging. You can add a workflow/autoresponder based on your customer’s behavior including the clicks, geographical location, purchasing habits, etc., or tag them based on personally specified criteria or conditions met to send an email.
These features will certainly help you increase engagement and deliverability rates.
Integrations: Sendlane offers seamless integrations with some of the important platforms/marketplaces. This is to ensure your emails stay connected with your store. Some of the popular e-commerce dealers include Shopify and Shopify Plus, Zapier, WooCommerce, ClickBank, etc.
There are more than 30 integration channels to choose from and if you cannot find the one you are looking for you can contact the Sendlane team for assistance.
The integration option is easy to use. Go to the ‘Integration’ tab, click on your desired platform to integrate, and select ‘Configure’. Follow the steps further to create/sync a list of subscribers and connect them with your Sendlane account with the help of a form/landing page.
Sendlane also offers an open API feature that you can use to add your subscribers. The API option is best suited for developers or users with technical skills.
SMS Marketing: If you are looking to get more personal with your audience Sendlane offers a solution in the form of SMS/MMS marketing.
SMS can be merged with your email marketing campaigns to create another way of keeping in touch with the audience. The SMS messages can be configured in line with email marketing automation features. You can insert SMS messages in the abandoned cart, product launches, or purchase funnels.
You can also send bulk SMS by implementing a bulk-blast campaign with intimidating content, GIFs, images, and links to get your message across.
To make your message highly convertible, Sendlane offers a two-way reply center to remain connected with your customers. Using this feature, you can view the recent chat history, provide on-the-spot feedback, and send immediate replies.
Opting for SMS Marketing will cost you extra bucks. This is part of Sendlane’s billing option where you have to provide your payment details and choose a paid plan before activating the SMS marketing campaign.
Reporting and analytics: Monitoring the results of your marketing campaign is necessary for future improvement and to take more thoughtful decisions.
Sendlane offers deep data analytics in real-time. It covers all the important reporting aspects, including open and click rates, unsubscribes/bounced emails, product purchases, engagement, etc.
The reporting dashboard is easy to view. The screen offers collective data on your contact’s growth, activity, and revenue.
The reports can be further divided based on campaigns, automation, pop-ups, and much more.
You can filter the duration of the report based on weeks, months, and years (up to 5) to maintain visibility and analyze your future plans for further growth.
Sendlane offers a few pricing plans based on the number of contacts you have. It has a free trial for 14-days. This can be used to test all its features on 100 contacts with 500 emails limitation.
Once your trial period is over, you can choose the plan that best suits your needs from the following options:
Growth plan – $100 per month for up to 5000 contacts. This plan comes with all the premium features of Sendlane along with priority support including 24/7 live chat and email.
Professional plan – $275 per month for up to 10000 contacts. This plan offers all the features included in the Growth plan. You can send up to 250000 emails per month and will be charged extra once you go over your email limits.
None of the plans include SMS marketing which means you will have to bear the cost of sending SMS separately.
You can check Sendlane pricing to find out all the included features.
Is Sendlane worth its pricing?
Sendlane offers a clean and intuitive user experience with cool automation features and valuable customer support.
Yes, you may require a bit of handholding in terms of onboarding, setup, and integration but it is not rocket science. The videos, guides, and contact support are good enough to help you.
Building an email campaign is very easy thanks to its drag-and-drop email builder but, you will feel the pinch while choosing the templates or creating a landing page. The numbers are limited (20+ and 50 to be precise) and similarly the integration options lack quantity.
I personally feel Sendlane has a lot to offer but charges more than expected. That being said, the platform is highly praised for its simplicity, user experience, and customer support on some of the reputed review platforms.
Can you make money with Sendlane?
If you are looking to make some money by just referring Sendlane to others then yes you can. Sendlane has a partner program that pays up to 20% recurring commissions for 2 years for every new account referred by you.
Secondly, if you are looking to market your e-commerce store/website by sending emails and SMS then Sendlane can help you achieve growth and sales.
It can be integrated with some of the reputed e-commerce solutions and it offers advanced automation features for email engagement and deliverability.
With Sendlane, your emails are delivered according to your customer’s preferences which improve visibility and open rates. Using its intelligent pop-ups, you can expect increased conversions and its personalized SMS campaign will help you achieve more sales resulting in more revenue.
- Easy to use interface: Sendlane’s user interface is easy to use and navigate, making it simple for businesses of all levels of experience to get started with email marketing. The platform is well-designed, relevant, and offers an intuitive user experience with its flexible drag-and-drop builder.
- A comprehensive set of features: Sendlane offers a wide range of features, including automated email workflows, trigger-based email list segmentation, smart pop-ups, and more. Sendlane uses advanced email deliverability technology to ensure your emails reach the inbox of your subscribers. This allows businesses to create and send highly targeted email campaigns that are more likely to convert into sales.
- Robust analytics and reporting: Sendlane provides detailed analytics and reporting, so businesses can track the success of their email marketing campaigns and optimize their efforts for better results. You can monitor the data that show opens, clicks, and conversions. You also get to see the revenue-driven statistics which help you analyze and plan future campaigns.
- Lots of helpful tutorials and support: Sendlane support is commendable. The platform has a variety of books, guides, podcasts, blogs, and knowledge base tutorials to help its users on board, set up, and start using its features. The contact support is through live chat, email, or submitting a ticket. Generally, the responses from the team are quick and satisfactory.
- A limited number of templates/landing pages – Sendlane falls short on expectations while providing access to email templates and landing pages. The choices are few and someone who is well-versed in creating newsletters/sign-up forms will miss the innovative designs and formats.
- Could be expensive – The pricing plans could be expensive for small businesses and solopreneurs. Although, Sendlane pricing offers flexibility but someone with a tight budget and just starting out may not be able to afford to pay $100+ in the long run. Remember, Sendlane does not have a free version and offers only a 14-day free trial which means you are bound to pay its monthly fees even if you don’t have a single subscriber.
Conclusion: Is Sendlane email marketing recommended?
There is no doubt that Sendlane is a powerful email marketing tool that offers a variety of features and services.
It is easy to use, offers great liberty in creating and designing an email, and has advanced email deliverability technology, automated list segmentation, and data-driven analytics that ensure your emails reach the right inbox and provide value to your subscribers.
Support is another great feature of Sendlane. So, if you’re looking for an easy-to-use platform with lots of features, Sendlane is a great option and well-recommended.