Selro Review: Does it really help you automate your store?

Selro Review

If you are an online seller working on multiple channels, then you must be struggling to keep up with the different tasks required to grow your business. One of the solutions to managing multiple sales channels is centralization and automation. There are many software and services in the market that offer these solutions. One of them is Selro. It is a comprehensive e-commerce solution that helps businesses of all sizes manage their sales and operations more efficiently. In this detailed Selro review, we will explain how Selro works, and how you can get started using it for your own business.

We will also go over the different features offered by Selro, as well as the pricing plans. And lastly, we will give you our honest opinion on whether or not Selro is the right solution for your business.

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Selro Review: What is Selro?

Selro is an all-in-one web-based tool that is used to optimize and grow your online business. It offers a wide range of features, including order management, shipping management, inventory management, product catalogs, customer management, and more. And best of all, Selro is completely customizable to meet the specific needs of your business.

Selro started its services in 2012 based out of the UK. It serves more than 300 customers with 1.2 million orders processed every day.

How does Selro work?

Selro is a cloud-based software which means you can use its features and services from anywhere. You just need to download and install the software and it has multiple device compatibility.

In order to get started with Selro, you need to create a free account

Selro offers a 14-day free trial to test its features. Once you have created an account, you will be assisted by Selro’s onboarding team who will help you with the setup and other processes to manage all of your sales and operations.

Selro features

Selro offers a wide range of features, all of which are designed to help you optimize your store and manage operations more efficiently. Some of the key features offered by Selro include:

Order management: The order management system of Selro is equipped with advanced features such as bulk processing, automated workflows, automated shipping rules, etc. The software helps you create customized listings, manage orders, generate integrated labels and fulfill orders through multiple couriers opted by you.

Selro features

The features help you track all of your orders in one place, and quickly see the status of each order. This makes it easy to keep track of your sales and operations and manage them efficiently and effectively.

Product listing: If you want to sell one product on different marketplaces or sales channels, you can do so by using Selro’s Multichannel Listing software. Not only listing, but you can also map specific items to your desired sales channels with the help of this software.

The automated listing helps you focus more on growing your online business rather than spending hours listing your products manually. You can ably update different pricing, quantity, title, description, etc. for once and let Selro do the rest automatically.

Shipping Management: Shipping is one of the vital aspects to fulfil your orders. Under Selro, you can easily integrate with more than 50 carriers. This makes it easy to ship your products to your customers.

What’s more, is, you can set different rules based on country, location, order value, weight, etc. that help you fulfill shipments based on your customer preferences. Selro provides discounted shipping rates if you prefer shipping through DHL.

You can also create shipping labels quickly and easily, customize your invoices and track the status of each shipment. This will help you keep your shipments organized and on track.

Inventory management: Selro helps you keep track of your inventory levels, so you can always be sure that you have enough stock on hand. You can also create product catalogs, so your customers can easily find the products they are looking for.

Selro lets you edit, customize and manage individual product details, and images. You can also create variations, and product bundles, and manage suppliers for individual products. With Selro, you are always in control of what and how much you are selling with the help of its auto-syncing option.

Customer management: This is a one-of-a-kind functionality by Selro where you can keep track of your customers and their purchase history. This makes it easy to see what products your customers have bought, and allows you to create targeted marketing campaigns.

Reporting: Selro provides powerful reporting tools that allow you to track your sales and operations in detail. You can see how your business is performing over time, and identify areas where you can improve your sales and operations.

Integrations: This is where Selro excels. It has a dedicated integrations section that covers a majority of sales channels, marketplaces, shipping, accounting, and even email marketing platforms. Selro software has a specific integration option where you can select the channel/platform of your choice and integrate smoothly.

Selro integrations

Once integrated, you can easily work and manage all your platforms from one place. Some well-known platforms like Amazon, eBay, Shopify, WooCommerce, UPS, DHL, QuickBooks, Xero, Mailchimp, etc. are a few examples that you can integrate with Selro.

Selro pricing

Selro offers two pricing options, so you can choose the plan that best fits your needs. Both the plans include access to all of Selro’s features, with some limitations on the number of orders, and sales channels:

The two pricing plans are Starter and Growth.

The Starter plan is for businesses with up to 2000 orders per month and is priced at $99 per month. This includes support for 20 sales channels and 2 staff accounts.

The Growth Plan is for businesses with unlimited orders per month and is priced at $199 per month. The growth plan includes the integration of 50 sales channels and 10 staff accounts.

The remaining features for both the pricing plans are standard with access to the multichannel listing tools, multichannel inventory, stock control, multichannel order management, multi-carrier shipping, CRM, accounting integration, and API.

The pricing plans are competitive and both the plans include a 14-day free trial, to begin with. You can check complete details on Selro pricing here

Is Selro worth its pricing? 

To be frank, Selro’s pricing is simple as well as very conservative at the same time. This is because a lot of other e-commerce platforms that offer similar services have multiple pricing plans which give flexibility and affordability.

Still, there is nothing to take away from the fact that Selro’s pricing is competitive if not expensive. It has all the required features to automate the selling process of multiple channels and its pricing plans cover all of them. So, you won’t feel cheated.

Selro reviews

Performance-wise, Selro is at par with its competitors. It is well-rated for its simplicity, automated features, integrations, and support. The platform gathered between 3 to 4-star ratings on Trustpilot and Webretailer platforms which are fairly good.

Can you make money with Selro?

While there is no direct option to make money with the Selro platform since it does not offer any referral/partner or affiliate program. However, you can expect to make money or increase your existing income by using Selro’s multichannel software.

The best thing about Selro is it helps you operate from multiple channels which in the end generates more profit. Its automation features related to order fulfillment, inventory, and listing, as well as shipping, gives you more time and space to scale your business by selling more products through many sales channels.

You can definitely make money with Selro provided you utilize its capabilities and your own business ethics effectively.


  • Easy to use – Selro has been appreciated and rated highly for its easy-to-use dashboard and on-boarding. The setup is smooth, and transitioning remains effortless owing to Selro’s onboarding support team.
  • Variety of features – Selro offers a wide range of features, all of which are designed to help you streamline your operations. Some of the noted ones are order and inventory management, product listing, shipping integrations, and reporting. With the help of Selro, you can manage your sales and operations more effectively.
  • Seamless integration – Selro is at the forefront when it comes to offering integrations. Not only sales channels but it also supports shipping, accounting, and email marketing platforms to help you control multiple activities from one place. This feature also helps you expand your online business by setting up multiple online stores that are ably supported by Selro.


  • Pricing affordability – Although Selro has flexible pricing plans that can fit every budget but starting price of $99 per month may not suit everyone especially, the beginners. The platform is ideal for small and medium-sized businesses that have fairly established themselves.
  • Limited customer support available – Selro has multiple means of support and guidance in the form of e-learning, video tutorials, Facebook group, etc. however, when it comes to supporting through a contact there are mixed responses. Some users have complained of late or no support which can be dreadful while running your store. Selro certainly needs improvement in this section.

Conclusion: Is Selro recommended?

Overall, I personally feel that Selro is a powerful and versatile tool that can help you automate your online store effectively.

It is feature-rich with notable integrations compared to other e-commerce software providers. The pricing plans are flexible, and the good thing about the pricing is you don’t have to stress your mind too much on choosing the right plan.

On the flip side, its customer support lacks the punch and this may discourage many people to look for other alternatives.

Still, I recommend Selro to all those online store owners who have hands-on knowledge and experience in working with automated e-commerce software. For newbies, you can find many other similar alternatives that are more affordable and have best-in-class support.

And, if you are looking to increase your revenue through other online money-making resources then check my recommendation below.

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