Robly Email Marketing Review (2022): Increase Engagement and Deliverability

Robly Email Marketing

A comprehensive email marketing platform is important to create, send, and track emails effectively. This helps you remain connected with subscribers which can lead to more revenue. If you’re looking for a powerful email marketing tool that can take your business to the next level, then you should definitely check out Robly. In this detailed Robly email marketing review, we will explain what Robly is, how it works, and how you can get started using it.

We will also discuss the different features of Robly and explain why it’s such a valuable tool for businesses of all sizes. Finally, we’ll give our final verdict on Robly and recommend whether or not it’s the right tool for your needs.

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Robly Email Marketing Review: What is Robly?

Robly is an email marketing service that allows you to create and send newsletters, campaigns, and other emails. It also provides a number of features to help you manage your subscribers, including an autoresponder, list segmentation, and more.

Robly is better known for its Exit-intent technology that claims to improve your subscriber’s list by 5 times.

Robly was founded in 2013 based out of the US. It has more than 25K users worldwide with billions of recipients and emails sent.

How does Robly work?

To get started with Robly, you first need to create an account and then set up a list of subscribers. 

Robly offers a 14-day free trial to use the platform and test its features. Once you have successfully created your account you can either import your existing list of subscribers or add them manually.

Once you have your list set up, you can start creating emails. Robly provides a number of templates to help you get started, or you can create your own.

You can also add images, videos, and other media to your emails, and track who opens and clicks on your emails. Finally, you can send your email to your subscribers and see the results of your campaign.

Robly email marketing features

Robly offers a wide range of features and services that can be used to create effective email marketing campaigns, promotional campaigns, and other types of emails.

Some of the key features offered by Robly include:

A wide range of templates: Robly offers a wide range of templates that can be used to create beautiful and effective emails. It has a library of pre-built templates that are designed for mobile responsiveness.

The templates can be further customized to suit your needs. If you don’t like the design or format of pre-built templates, you can create your own design using the template-building features of Robly.

Robly templates

To do this, you don’t need any professional skills. Robly email editor is very easy to use and allows you to create stunning emails by just dragging and dropping the elements into your templates. You can also create templates by importing your own HTML as a developer.

If templates are not enough, you can even create beautiful and highly-convertible landing pages. This will work like a one-page website where you can display your products, offer discounts/deals, and insert links for better conversions.

Robly landing pages

The tools and templates offered by Robly are very effective in creating beautiful, customized, and responsive emails to engage your subscribers.

Email deliverability and engagement: Robly offers a wide range of email deliverability services that can help you ensure your emails are delivered to the right inbox. A high percentage of deliverability is very important from an engagement perspective.

To ensure you achieve superior engagement with your audience, Robly offers a brilliant AI solution called RoblyAI. This feature is instrumental in delivering individual emails at the preferred time of your audience.

Robly Ai

You just have to enable to AI feature in your email sending option and choose the sending window according to hours.

This results in timely delivery of emails in the inbox which increases open rates and also improves click-through instances.

Another way to keep your engagement level intact is by sending follow-up emails. But doing it manually certainly impacts your productivity as well as your built-up reputation with your audience. To avoid such a scenario, Robly has come up with the OpenGen feature.

Robly OpenGen

OpenGen option provides you with a chance of getting engaged with new as well as existing subscribers who did not respond to your first email. You can create an attractive subject line and schedule the emails by selecting the number of days, and time period.

The engagement doesn’t stop here. RoblyEngage is another automation feature for engaging your audience based on segmentation.

Robly Engage

Yes, you can improve your email deliverability by differentiating unengaged audiences and sending them new emails to make your email list more active.

If on-page engagement is not enough, you can take advantage of Robly’s popular off-page engagement feature called Exit-intent pop-ups. These are simple and easy to create but infuse valuable engagement before your audience leaves your website/page.

You can include engaging content, or some giveaways into these pop-ups to make your visitors take action. This is a great alternative to traditional widgets/forms.  

There is also an Animated Block option in the email template that you can use to insert videos from YouTube, Vimeo, or your own recorded ones. You can also convert your videos into GIFs automatically using this feature.

Visuals and actions are better viewed and responded to by a majority of the audience which enhances the engagement further.

All the engagement features and automation tools from Robly will definitely help you boost the engagement, and create an effective deliverability cycle that can result in more conversions and revenue.

Email segmentation: If something worked for you not necessarily will work for others. This is equally true in email marketing. Sending the same types of emails to your subscriber’s list may result in a loss of engagement, and trust. This is the reason you should work on rules set by your audience.

Segmenting people based on their location, name, group, and other preferences can take your conversions to a higher level. Robly excels in providing the options related to segmentation.

Robly segmentation

You can build a list of audiences by tagging campaign name, engagement, list, date, etc., and send the emails accordingly. But how do you ensure this will work? The answer lies in testing.

Robly provides an A/B testing feature that lets you observe the best-performing emails based on open and click-through rates. This way you will only send those emails that are loved by your audience and remove the non-performing ones.

Email segmentation is very helpful in boosting open rates, improving customer engagement, and increasing revenue.

Email analytics: Robly provides detailed reports and analytics that can help you track the performance of your campaigns.

The analytics are divided based on the emails opened and clicked. It will also show you the details on bounced/undelivered emails. You can check the data in real-time and even categorize it to view historical details. This will help you track the progress and performance of your emails.

Robly reporting

Robly also provides details on which devices your emails were opened. It goes further by offering insights on the location, and delivery by domain and ISP.

The reporting analytics is a must to analyze, track, record, and identify the improvement areas of your email campaigns.

Integrations: Robly integrates with a wide range of popular services and tools, which makes it very easy to use. If you want to integrate with some of the reputed third-party apps as a requirement, you can do so with ease.

Robly integrations

Robly seamlessly connects with 100s of apps/platforms to run your email campaign uninterrupted. Some of the integrations include connecting with Shopify, WordPress, Social media channels, and leading email service providers such as Gmail, Outlook, etc.

Robly Pricing

Robly pricing

Robly has a free trial that you can use for 14-days. Post free trial the key pricing plans offered by Robly include:

$19 per month for sending emails to 500 contacts

$35 per month for sending emails from 501 to 2500 contacts

$58 per month for sending emails from 2500 to 5000 contacts

$92 per month for sending emails contact above 5000

The pricing plans of Robly are very affordable and competitive. The best part of its pricing is every plan has Robly automation features such as RoblyAI, RoblyEngage, Robly OpenGen, Segmentation, A/B testing, access to templates, and sending unlimited emails as standard.

Is Robly email marketing worth its pricing?

Robly is a comprehensive email marketing platform that offers great value for money. Thanks to some of its advanced automation features that make creating, sending, delivering, and tracking emails easier and more effective.

The platform claims to increase the list of email subscribers by 5 times and the email open rate by 50%. To be honest, Robly features do work to convert its claims into practicality. This is evident from many user reviews that have rated Robly very high.

Robly email marketing reviews

Customized templates, OpenGen automation features, affordability, and customer support are some of the services that work really well in favor of Robly.

Can you make money with Robly?

Robly is a powerful email marketing tool to grow your email subscribers list. The more subscribers you have, the higher will be your revenue.

With Robly, you can keep your customers engaged using its Exit-Intent pop-ups, and highly convertible email templates. Robly also provides different types of automation and AI-based features to achieve maximum email deliverability.

By keeping track of the number of emails delivered, opened, and clicked through Robly reporting you can generate more leads, conversions, and money.

Secondly, Robly has a reseller program that offers 30% recurring commissions on every referral who subscribes to its email marketing services. This is another way to make a decent income with Robly.

Pros

  • Easy to use – Robly as a platform is very easy to use and get familiarized with. The software works well in tandem with some of the popular third-party apps that are easy to integrate. The navigation and setup aren’t demanding and using its automation features works in a few clicks. All in all, using Robly doesn’t require any technical knowledge or skill and can be easily adapted by new users.
  • Exclusive engagement features – Robly offers some really cool engagement features that can be used with easy drag & drop functionality. It allows you to send emails based on your customer’s time preference, follow up with a second email for subscribers who did not act on your first email, and segment them according to tags, location, name, etc. for higher deliverability. You can also add videos, and images to your email templates as well as make use of attractive landing pages that ensure consistent engagement resulting in better conversions.
  • Affordable pricing plans – Robly is one of the affordable email marketing platforms that can be used with a free trial and continue using its features by paying a starting price of $19 per month. It is an ideal platform for users who are on a low budget and want great automation features to send unlimited emails.
  • Excellent support and guidance – Robly has dedicated customer support for its members. It offers live chat, email, and phone as options to get guidance and assistance on any type of issue. Robly also provides knowledge-based posts and blogs that help you set up your account and work with its features.

Cons

  • Some features are missing: Robly does not offer some of the important features related to social media engagement and SMS marketing. Both aspects are necessary to enhance your engagement capacity and using them would attract additional integrations and costs.

Conclusion: Is Robly email marketing recommended?

Yes, I would recommend Robly email marketing to all the start-ups, small, and medium-sized entrepreneurs. Robly is a great way to create and manage email campaigns even for solopreneurs and online marketers alike.

It also provides a number of features to help you track your subscribers and see the results of your campaign.

It is very easy to use and offers a wide range of integrations, automation, and engagement tools. The pricing of Robly is affordable too. No matter what business you are in, email marketing is a great way to reach out to your customers and clients. And Robly is a great tool to help you do just that.

So, if you are looking for an email marketing solution, I would definitely recommend Robly.

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