If you’re looking for an email marketing service that can take your business to the next level, then you should definitely check out OutboundEngine. OutboundEngine is a comprehensive email marketing solution that offers a wide range of features and services to help businesses of all sizes increase their conversions and revenue. In this OutboundEngine email marketing review post, we will take a detailed look at what OutboundEngine is, how it works, and what kind of features and services it offers.
We’ll also discuss the different pricing plans available, as well as the pros and cons of using OutboundEngine for email marketing. So, without further ado, let’s get started!
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OutboundEngine Email Marketing Review: What is OutboundEngine?
OutboundEngine is an email marketing software that helps you send high-quality emails to your customers.
It also offers solutions and features related to social media marketing and paid advertising to help businesses remain connected with their audience through different marketing channels.
OutboundEngine was founded in 2012 based out of Texas, the US with a goal of helping small businesses grow through automated email marketing.
The company has since grown to become one of the leading email marketing providers in the world, serving thousands of businesses in 100s of countries.
How does OutboundEngine work?
OutboundEngine is a cloud-based solution that allows businesses to create and send automated emails through a simple drag-and-drop interface. The software can be accessed from any device with an internet connection.
To get started with OutboundEngine, simply create an account on the OutboundEngine website and choose a pricing plan that best suits your needs. After you have chosen a pricing plan, you will be able to create your first email campaign.
OutboundEngine also offers a free trial and you can also submit your details to book a demo and know more about OutboundEngine before subscribing to a paid plan.
OutboundEngine features and services
OutboundEngine’s features are designed to help businesses drive more traffic to their website, increase customer engagement, and convert leads into customers.
Some of the key features and services offered by OutboundEngine include:
Email Marketing – OutboundEngine has a drag-and-drop interface which makes it easy to create beautiful and effective email newsletters that will help you increase engagement and conversions.
The platform offers a library of professionally designed email templates/landing pages that can be customized to match your business brand. It gives you the liberty to create a design of your own or use OutboundEngine’s readymade templates to create a compelling newsletter.
Before sending these email newsletters to your subscribers, OutboundEngine lets you test the email by sending it to your own email ID.
The platform offers a built-in A/B testing tool that allows businesses to test different versions of their email campaigns to see which version performs the best. This will help you see how your email looks, and modify or optimize the content further for a better customer experience.
You can also use the automated follow-up feature to send automated follow-up emails to leads that have been captured through lead capture or contact forms.
OutboundEngine offers an IP segmentation feature so that your emails land in the right inbox. It also has a CAN-SPAM compliance feature to detect if your email has gone to the spam folder/failed or bounced.
Segmentation is further enhanced to categorize your customer’s preferences according to location, time, etc.
The best thing about the OutboundEngine email service is that they are optimized for any type of device so that your emails aren’t missed and can be viewed and opened on mobile/tablet or a computer.
All the features are useless if your email content is non-effective. To help you overcome the hurdles of compelling writing OutboundEngine offers a professional content creation service that makes your emails more convincing and result-oriented.
Last but not least OutboundEngine offers detailed reports and analytics that allow businesses to track the performance of their email campaigns and see how they are affecting their business.
The email marketing features of OutboundEngine help you collect leads and drive more traffic which results in generating more revenue.
Social media marketing – OutboundEngine is not restricted to emails. They also offer services related to social media marketing that helps you increase engagement and conversions for your business.
Managing your social media accounts requires dedicated time and effort. It demands writing content specific to your brand. This is where OutboundEngine comes in. It helps you set up your social media campaign by creating a visibly polished profile.
The next best thing about OutboundEngine’s social media service is the writing and posting of content. This is completely taken care of by OutboundEngine. Yes, you don’t have to spend a dime or a second on social media content. OutboundEngine automatically posts content to your Facebook and LinkedIn profiles.
Not only posting, but the platform also takes care of scheduling the posts at the right time which is helpful in improving the engagement. It also gives you superiority among your audience who will look for your next post.
What’s more, is, you can use OutboundEngine to create social ads on Facebook and Instagram. It has dedicated features related to your ads campaign including new images and copy, audience segmentation, A/B testing, and regular updates through email reports on your ads performance.
Social media posting by OutboundEngine is helpful in using two marketing channels with the same theme and emails to maximize exposure, and engagement, and generate new referrals and businesses.
Website building – If you want to build a brand for yourself other than email and social media marketing campaigns then OutboundEngine has a solution. It has its own website building feature where you can create and build a website to display your content, generate and capture leads, and bring in new customers.
OutboundEngine’s website option is pre-built with the company logo, colors, and other page settings so that you just have to click on select, upload, and apply. The website also comes with a live chat option to keep you connected with your audience.
The website also lets you use OutboundEngine’s review product option to display, rewrite, and generate product reviews. It also has a Review Engine feature that can be integrated with third-party websites to show reviews related to your business. You can also add new content, and use integrated forms to grow your contact list.
This website will also give you an option to engage with your audience in real-time with one of its email templates. The template is integrated with OutboundEngine’s mobile app which you can download on your respective device and remain always connected.
Constant support – OutboundEngine focuses on supporting its customers from day one. You get instant support in terms of account setup and informative lessons on how to navigate the platform for your own use.
The support is further extended to set up your social media marketing campaign. The team provides end-to-end coaching on setting up a Facebook Business page if you don’t have one already. Set up also includes your LinkedIn profile page.
Once your account is ready, the OutboundEngine team continues to remain in touch with you through phone and email. You can also make use of learning material by going through its library 24/7. The support team also ensures that you remain updated on OutboundEngine’s latest features, products, and upgrades.
Apart from the above highlighted features, OutboundEngine provides other miscellaneous offerings such as professional content writing, review management, business listings management, profile reach, and working with your referrals.
OutboundEngine pricing plans
OutboundEngine offers three pricing options that allow businesses to choose the plan that best suits their needs.
Below are the pricing plans and their features:
Essential plan – Starts at $199 per month for up to 500 contacts. This plan includes all the OutboundEngine premium features except referral campaign, profile reach, review engine, and live chat.
Value plan – Starts at $299 per month for up to 3000 contacts. This plan has similar features to that of the Essential plan with the inclusion of a referral campaign.
Premium plan – starts at $499 per month for up to 10000 contacts. This plan has all the premium features of OutboundEngine.
The pricing plans are very competitive and provide flexibility in terms of choice. The best thing about all the OutboundEngine pricing plans are they offer unlimited live support which is a must-have feature from a business continuity perspective.
The downside is you need to lock yourself into a twelve-month contract as a beginner.
Is OutboundEngine worth its pricing?
There is no doubt that OutboundEngine is more than just an email marketing service provider. It also covers other digital marketing features related to social media promotions, website building, and content creation. This could be one of the reasons its pricing plan starts at $199 which is on the higher side.
On the performance front, OutboundEngine seems to be derailing. Lately, there have been many customer complaints regarding their customer service. The platform talks very highly about this aspect on its website but when it comes to practicality they fail miserably. Many users found difficulty in canceling or downgrading their accounts.
OutboundEngine does perform well on automated email campaigns, usability, and to some extent content creation. But it falls short of expectations due to bad reviews and paying a fee for 12 months upfront makes it expensive.
Can you make money with OutboundEngine?
There is no way to make direct money with OutboundEngine since it does not offer any affiliate program.
However, it does have some features that can help you generate or increase your existing income. OutboundEngine’s automated email campaign is one of the highlights. It has all the necessary aspects to make your email marketing campaign effective.
The other option you can use is its content creation services. Tailor-made content creation for emails and social media can certainly give you more time to focus on improving your business.
Expect to make money with OutboundEngine if you have some technical knowledge about emails and fall into an established small or medium business owner category.
- More than email marketing – OutboundEngine offers a wide range of features and services that caters to email marketing, social media marketing, content writing, website building, and more. This makes it a worthy contender for users who are involved in digital marketing and want to perform multiple tasks from a single platform.
- Excellent digital marketing features – OutboundEngine covers a variety of digital marketing features that includes email newsletters, automated social media posting, website building, product reviews, social media ads, and list management to name a few. The features are well-made to help you automate and increase conversions and revenue.
- Mobile app – OutboundEngine offers a mobile app to help you keep connected and run your business on the go. Owing to this app, you can get real-time alerts, monitor your campaigns, connect with your audience, and respond instantly. Mobile app features give you added visibility and maximize your marketing results.
- Expensive – OutboundEngine’s pricing plans are on the expensive side. There is a free trial period which is converted into a 12-month contract if you want to continue using its features. A locking period of 12 months is too costly, especially for someone who is just starting their business. Having a contract also makes you vulnerable to OutboundEngine’s service discrepancies and you may struggle to downgrade/cancel your membership due to the tedious subscription process.
- Negative customer support reviews – OutboundEngine customer support has found many negative reviews. The platform has been criticized for late responses and misinformation on its features and pricing. Support is very important from a sustainability point of view and this is where OutboundEngine disappoints badly.
Conclusion: Is OutboundEngine recommended?
OutboundEngine has great digital marketing solutions on offer. It is a rare platform that helps small and medium-sized business owners to centralize their marketing efforts.
OutboundEngine’s email marketing features, and content creation services stand out. However, where it lacks most is affordability and customer support. The platform is very expensive for beginners and its customer support needs practical improvement.
From the recommendation point of view, OutboundEngine is only recommended to well-established and experienced businesses. Make sure you don’t rely too much on its support team.
For the rest, it is better to find similar alternatives that are affordable, feature-rich, and offers great support. If you cannot find one then check my recommendation below.