Automation is the need of an hour. Gone are the days when you had to deal with process flows that required constant manual changes and updates. Automation has also gripped the marketing segments that include emails. If you are someone looking for an email marketing tool with robust automation at an affordable price then Moosend is the platform to look for. Interested in knowing more? This Moosend email marketing review will fulfill your curiosity of knowing about its features, pricing, benefits, and more.
Continue reading this review post so that you can decide on making Moosend your preferred email marketing platform.
New to Email Marketing?
Moosend Email Marketing Review: What is Moosend?
Moosend is an email marketing tool to create and send emails. With Moosend, you can build an email campaign using its pre-built templates, perform A/B testing, segmentation, customization, and improve your email performance with data analytics.
Moosend was founded in 2011 and is headquartered out of UK. The company has a presence in Greece, Romania, and Poland.
How does Moosend work?
Moosend works as your email marketing partner that lets you build a simple yet powerful email campaign. The email marketing platform is known for its advanced personalization features, automation, and in-depth analytics on email performance and customer behavior.
You can use Moosend by registering for the free trial that lasts forever with basic email marketing features. The platform has some of the most cheapest and affordable pricing plans that start with just $8 per month.
How to join Moosend email marketing?
Joining Moosend is free and you can create an account by visiting https://identity.moosend.com/register/
and register your profile. No credit card detail is required during registration.
Features of Moosend Email Marketing
Moosend offers some really useful email marketing features that are worth using. Let’s have a look at them:
Email Campaign –
The purpose of any email marketing platform is to create and send good-looking emails with engaging content.
Moosend helps you achieve this with its pre-built templates that require no technical knowledge. With drag & drop editor you can create a professional-looking newsletter with or without HTML interference.
There are more than 70 templates to choose from to create your newsletter. There is also an image-picker option to make your content visually appealing by inserting images or GIFs.
The image-picker integrates with Stock Photos, Google Drive, and other social media platforms.
You can further customize the campaign with simple click modifications. Moosend provides personalized automated workflows that glance into your customer’s shopping habits, regional weather, location, etc. to keep them always engaged.
Don’t forget the A/B testing feature. You can always check the appearance and content of your email through A/B testing and choose the best one to hit your customer’s inbox.
Segmentation is important to manage your audience. You have to be one step ahead in measuring email performance by monitoring your customer’s preferences and habits.
Moosend has got you covered with some of the powerful segmentation features.
You can divide your subscriber’s list based on age, gender, and geo-location. Make it more personalized by segmenting the purchasing behavior, and even go deeper by listing the days, dates, and times.
Moosend also has its own segmentation suggestions in the form of grouping. You can add the end number of fields such as name, clicks, time, device, operating system, web browser, and many more.
Segmentation is important in analyzing how your customers respond to your emails and under what circumstances.
This helps you make necessary changes in the email campaign that suit your customer needs and enhance engagement and conversions.
Landing Pages –
If the emails are not enough you can build a one-page website with Moosend’s pre-built landing pages.
The pre-built templates can be further modified using an easy-to-use drag & drop editor. The landing pages are equipped with Moosend’s CDN for faster loading and are custom-fit for any device.
With landing pages, you can lure your subscribers with enticing product offers. You can add a countdown timer option to grab your subscriber’s attention making it more result-oriented.
Moosend has subscription forms to grow your customer base. The forms are available with personalized settings and can be integrated with your favorite apps such as Shopify, WooCommerce, etc.
Moosend offers some cool marketing automation features that make your job easier. You can set your campaign on auto-pilot mode by using a few clicks.
You can create task-based reminders on welcome messages, purchase activity, lead monitoring/ customization, and discounts/offers.
Moosend has more than 30-ready made templates that help you automate the whole marketing campaign if you want to avoid making them manually.
The automation workflows can be easily integrated with your favorite e-commerce website in one click.
The other useful automation feature includes the Product Recommendation tool that aligns the e-commerce content as per your customer requirement, Product Blocks that display the best of items transferred to your newsletter, and Refine tool to create smart email subject lines for increased open rates.
To remain connected with your clients you need to be aware of end-to-end statistics on their behavior. Moosend’s tracking system is instrumental in revealing your customer’s actions on your emails.
Whether it is behavior analytics, cart abandonment, product purchase, or multiple-channel data, you get an eye on everything in one place.
Transparent analytics and tracking are a big advantage in capturing your customer’s mood, and habits that help you modify, align and plan future campaigns.
Moosend offers the cheapest rates on their pricing plans. You even get the option of customizing your pricing based on the number of subscribers. The three plans that Moosend offer is:
Free Forever – $0 (up to 1000 subscribers)
The free plan includes unlimited emails, sign-up, and subscription forms, reporting, and analytics.
Pro Plan – $8 per month
Pro plan offers access to 5 team members with landing pages, transactional emails, phone support, and an SMTP server.
Enterprise Plan – Custom pricing
You need to contact the Moosend team to get enterprise pricing. The plan can be customized according to your email marketing needs.
Can I make money with Moosend email marketing?
Moosend email marketing tools are best-in-class when it comes to automated workflows and analytics. The features are useful in creating an email campaign that is engaging and content-driven.
You can expect to make good money by using Moosend features to build a comprehensive subscribers list who can turn into your loyal customers.
The other way to make money with Moosend is through its affiliate program. Moosend offers a 30% recurring commission on each paid referral.
There is a 90-day cookie period with all the tracking and support systems. The affiliate program can make you build passive income as a marketer or a blogger.
Frequently Asked Questions
1. Is Moosend free?
Answer: Yes. Moosend is completely free to join with a free forever plan that includes basic email marketing features.
2. What kind of support does Moosend provide?
Answer: The support is through live chat, phone, and a contact form. There is also a wide range of knowledgeable resources in the form of videos, blogs, and webinars to help you out with any issues related to the Moosend platform and email marketing.
3. Is the Moosend platform safe?
Answer: Yes, the Moosend email marketing platform is helped by Sitecore’s data security services. Sitecore is an ISO-certified company with GDPR and CCPA compliance. Your data and information are completely safe with Moosend.
4. What are the alternatives to Moosend?
Answer: The alternatives are Mailchimp, Aweber, Constant Contact, etc.
5. Who is Moosend suitable for?
Answer: Moosend is an ideal email marketing platform for small and medium-sized enterprises. The services can be equally used by solopreneurs, bloggers, and online marketers.
- Email marketing features: Moosend email marketing features such as segmentation, A/B testing, and reporting analytics are very useful. It sets the platform apart in making your email marketing campaign robust and result-oriented.
- Marketing automation: Automation workflows related to follow-up emails, customer behavior, landing pages are top-notch. It helps eliminate the manual process and keeps your focus more on building your brand and other business aspects.
- Very affordable: The pricing options are very cheap. This is one big difference that makes Moosend a must-have email marketing tool, especially for beginners. You can run an email marketing campaign for as low as $8 per month.
- Good customer support: The support resources are handy. There are videos, documents, and in-person support available for users. In addition, you can get in touch through the contact form, phone, and live chat.
- Limited templates: The number of pre-built templates related to landing pages, and newsletter are very limited (not more than 100 to be precise). This makes the platform look lackluster in comparison to other email marketing units.
- Lack of integration platforms: Moosend does not offer integration with all the apps. This may be a big deal-breaker for many who won’t find their e-commerce or other integration platforms in Moosend.
- The free plan lacks customer support: Moosend free plan is as good as you are with your email marketing capabilities. The support offered in the free plan is very limited and you don’t have the option to contact the Moosend team by phone on priority.
Conclusion: Is Moosend email marketing recommended?
Moosend offers some reliable and conventional email marketing features to set your campaign. If you are looking to keep your marketing efforts simple and effective you can use their free services.
The paid plans include automation, customization, advanced reporting, and personalization tricks to make your campaign more robust and powerful.
The platform fails badly in terms of pre-built template numbers and integrations. This is could be some of the reasons why Moosend offers such low pricing.
That being said, the platform can still be considered one of the cheapest and affordable email marketing tools.
As a final conclusion, the tool is well-recommended for low-profile businesses and individual marketers.
The platform needs to improve itself in terms of versatility, and customization to match other email marketing players capable of managing large enterprises.