Product reviews are a good way to communicate with your customers. It helps an individual decide what products to buy, and what features and factors to look for while choosing a product. But many online marketers tend to go overboard by including certain commercial elements while writing a product review. This may be good from a sales perspective but not compelling enough to convince your readers in making a buying decision. Hence, it is important to leverage the product reviews with some important human aspects along with the sales intent. In this article, I will guide you on how to write a good product review that is engaging and help your readers decide to make a purchase.
What is a product review?
A product review is information gathered based on opinions, and advice by users of a product. In online marketing terms, a product review is created by experts who test the product and provide their opinion highlighting its features, pros, and cons.
Some of the professional marketers also write an effective product review based on their personal online research and information collected from the users of a product.
A good product review enables users across the globe to read and decide on purchasing a product.
What should be the intent to write a good product review?
When you intend to offer information regarding certain products to your audience the intent or purpose is very important. This is where most online marketers fail to impress their audiences while writing a product review. It is because they focus more on the product features and selling aspects.
Yes, these are important but what’s more important and necessary is guidance and help. Adding these two components can make your product review look more authentic and professional.
Knowledge is the other thing one must possess while writing a product review. If you do not have practical knowledge, you can go ahead and gain the knowledge by connecting with experts. Alternatively, online research is the next best source to have knowledge on any product.
Research the products, check the Q&A forums, go through the real customer reviews on different online selling platforms. These are all very helpful resources to write a good product review.
The best intent to create a powerful and effective product review is to put yourself in your reader’s place. When writing a product review ask yourself, ‘would you like to buy the product yourself? If yes, then what would you like to see or read in a product review.
Why writing a product review is important?
So, why should someone write a review about certain products? Why can’t someone just go and buy the products directly from a store or an online marketplace? The answer is research and trust.
With the growing trend of people buying things online that doesn’t allow checking the quality of products physically, online research has increased exponentially. This is where people look for product details and search for information that is relevant and trustworthy.
A product review is instrumental in:
Providing valuable information – Information such as the quality of a product, features it offers, the good and bad based on real customer reviews and personal experience. This is what people look for while buying a physical product and this is what a good product review should provide its readers.
Help make buying decisions – No doubt a good product review enables its readers to make a buying decision. If the information is relevant, helpful, and trustworthy then people will take action by purchasing a product.
Builds trust – People taking action reading your product reviews is an indication that they trusted your words. A trust can be built when you write a product with a helping intent. A helping intent is a combination of keeping your product review genuine, knowledgeable, educative, and providing a personal opinion based on facts.
Improves engagement – You can engage your audiences better with a good product review. The more information and education you provide your audience with buying choices, the more time they will spend on your website. This will certainly help you achieve higher rankings on search engines and improve conversions.
It helps the reviewer make money – The outcome of every product review is making money. Online marketers or business owners make thousands of dollars by writing comprehensive product reviews. The condition is structuring your reviews on the above factors.
What should a good product review have?
A good product review is inclusive of all the details related to the type of product you want to talk about. The information and elements vary according to the relevance and niche of your product choice.
Still, as a standard practice ensure to keep the following points in mind while writing a product review:
Individual rankings: If you are writing for more than 1 product then it is better to insert a comparison table giving the products different rankings. Provide overall rankings by comparing them against each other on the basis of features, usability, durability, pros, and cons.
Description of the product: This is most important. A description is the highlight of any product that shows how it works, is used, and performs. Summarize the description providing insights on how effective the product is, and how it will help your reader’s lifestyle when they actually use it.
Pros & Cons: This is simply what is good and what is bad about the product. Pros usually consist of information on ease of usability/installation and many other points that make it stand out if purchased. At the same time, never hesitate to mention the cons of a product. This is important to make your readers feel that you are not biassed towards any specific product for self-benefit.
Product pricing & guarantee: Include the pricing information. If not specific cost, then be approximate on the pricing part. It is important from your reader’s decision perspective. Pricing of any product carries more weight if backed by a guarantee. Include the information on return/refund/guarantee, etc. which makes the product more authentic and potential purchase.
In addition, it helps your audience to make a purchasing decision faster if you write product specifications. Specifications such as length, weight, height, width, and mobility of a product are important from storing, using, and maintenance perspective. The product specifications can be unique to the niche and type of product you are reviewing.
These are the main set of information that a good product review contains. But there are no restrictions in adding the information. You can be as detailed as possible to make your product review more effective and result-oriented.
How to write a good product review?
So, we know the factors that make a product review look good. Now, let’s put that into action by writing a product review.
First, select a product according to the niche of your website.
When writing a review, it is better to share your personal experience of using a product. If you don’t have any personal experience, then research the topic harder to find the most authoritative details that will rank faster, and provide more and more information to your audience.
Next, go to google and search for the product you want to review. Check results basis your searched term as it will help you decide on choosing the appropriate keywords for writing your review.
Start the review by summarizing the specifications of the product such as name, where to buy, price, guarantee, and your personal ratings. This will create an engaging impression among your readers to know more about that product.
Next, write an overview of the product. Include your own experience of using that product and why you decided to write a review for that product.
The next step is to write the product description. If your product is available on Amazon, you can find both, the product description summary as well as complete details. Go through it and create a description of your own.
Highlight the most relevant details that will make your reader’s life convenient using it. Include your own experience and instances of usage if possible. Sharing your personal experience will build trust among your audience.
Your own experience will also come in handy in writing pros and cons which should be your next section. Include a few points of your own and add the remaining by reading real customer reviews.
Ensure to capture the details from the latest reviews. Just don’t focus only on good and positive reviews. Look for negative reviews as well. Remember, our intent is to help your readers. So, be honest and highlight the cons that have been repeatedly raised by the users.
And lastly, mention the pricing. Try to justify the pricing factor against the features, and benefits the product provides. Compare the pricing with the cost that may be incurred by your audience in the absence of using this product.
Ensure to highlight the guarantee it offers. It could be a deciding factor to purchase the product for testing. Also, include any offers or discounts your audience may take benefit of by directing them to specific selling platforms such as Amazon.
In the end, give your personal recommendation on buying that product. Do not hesitate in telling your audience to buy or not to buy a product. If it is a bad product, don’t recommend it.
Instead, direct them to other product link review that you feel are the most appropriate alternative. This way you will establish trust among your readers who will definitely check your other recommendations.
A product review should be a replica of your own knowledge and experience. If you don’t like a product, it should come out in your product review. Give yourself the authority to dictate terms while writing a product review.
Keep it highly informative, engaging, and effective that can turn your readers into a customer. Yes, the end result of every product review should benefit you financially. But do not compromise on the helping intent and human connectivity. Because these two elements are important from a trust and engagement perspective.
I hope you understood the process of writing a good product review. By following and implementing the methods and process of this article, you will excel in writing product reviews that are good to read and powerful for your online business.
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