How to write a buyer’s guide: Step-by-step guidance

How to write a buyer's guide

Blog posts are of many types. There are straightforward blog posts that talk about a certain problem supported with answers or solutions. Then there are articles related to specific products and reviews surrounding those products. Whatever the type maybe every blog post or article does include the features or solutions to look for in a product while buying. This in other terms also referred to as buying guide or buyer’s guide. And buyer’s guide is a comprehensive post that is meant to convince a person to buy the product. So, what should a buyer’s guide look like? The answer is reading this post. In this post, I will tell you how to write a buyer’s guide that is effective and simple to write.

What is a buyer’s guide?

A buyer’s guide is step-by-step guidelines created to help users choose the right product. It provides information on the features and benefits of certain categories of products that people are looking for making the selection process easier.

Why do you need a buyer’s guide?

Unlike old times when people used to visit the stores and purchase the products physically checking every detail, the online emergence and accessibility to thousands of products have made the consumer life difficult and confusing.

Yes, the purchasing happens in a few clicks but the quickness and convenience do not guarantee the quality and durability of a product. This is the reason people look around for information and recommendations online before deciding to purchase a product.

Buying guides came to the rescue keeping the above factors in mind. The laid-out process and guidance provided in the buyer’s guide help people across the globe to make an informed decision on selecting and purchasing products.

But creating a buyer’s guide needs special attention especially towards communication and information that should be provided in a single post to suit the different needs of a customer.

The benefits of buyer’s guide

Although, there are many benefits below are the highlighted ones that a buyer’s guide is helpful in providing:

  • It helps make the purchasing decision easy.
  • It provides the best of products that are curated from verified customer experiences and reviews.
  • It provides insights on the product’s pros and cons and effectiveness that helps readers buying decisions.
  • It is helpful in getting the right answers for some of the frequently asked questions.
  • A buyer’s guide is also useful to compare different products and choose the best ones.

What should a buyer’s guide include?

So, what do you need to include in a buyer’s guide that can provide the above benefits to its readers?

You will find many buyers guide having different sections, formats, and information that may be specific to the products they are writing about. And honestly, the product relevancy does matter so that your target audience feels connected with your knowledge. So, irrespective of the product you are writing about make sure to keep your content relevant.

Now, just writing about specific products focusing on their description, features, and pros and cons is not enough. Of course, it should be part of your buying guide but not the only focus. Because this information will be available on the platform itself from where they want to purchase the product. So, what else should you write?

Talk about why your customer needs to have that product. Explain its usage, durability, and how it will help your reader’s lifestyle. If possible and relevant, share your own experience or someone who has used that product. This will help you build trust among your readers who will then go through your post till the end.

Next talk about the benefits of using the product. Not from the product specifications perspective, but overall. For example, dieting. Apart from losing weight, what are the other benefits of dieting? Dieting helps an individual look good, stay fit, can wear favorite clothes, improve confidence, etc. Briefly explain such points as benefits.

This will engage your audience in reading your content as well as create curiosity to know about the products. In short, relevancy, usability, and engagement should be structured as part of your buyer’s guide.

How to write a buyer’s guide? 

We know what a buyer’s guide includes. Now, let’s look at the format of writing a buyer’s guide. It is better to create a template sequence-wise that will come in handy whenever you want to access it. A pre-formatted template will require only the inputs with some minor changes in the headings and keywords.

Make sure to have all the resources such as products, images, links, etc. ready before you actually start writing a buyer’s guide.

Introduction –

The first should be an introduction. Use the words that will build up an atmosphere on what you are going to tell your audience. Ensure to add your focused keyword. An introduction of 50-100 words is enough to attract the audience. Mention the number of products you will be talking about. For example, best of three or best of five product reviews with a buyer’s guide.

Product summary –

Post introduction, give a synopsis of the best of products by creating a table. Include an image, product name, and categorize your products based on your personal ratings like best, better, and valuable.

Why to or the benefits of using a product –

Next, write about why to use the target product (s). As we discussed above taking dieting as an example, include some scenarios or your personal experience where using the so-called product will make things better for your audience.

Best of products review table –

Now, create a detailed table for reviewing the best of products that you want to recommend to your audience. Copy & paste the images, product title, some description in a paragraph or two concluding with pros, and cons.

For example, Amazon. Go through the product features, and details on Amazon and re-write the description in your own words. Pros and cons should be added based on customer reviews into bullet points. Do this for all the products.

Features to look for while buying a product –

Next to write about is what to look for in a product while buying. This should include the must-have features like the size of the product, usability, durability, cost, types, material, etc. Keep the details simple and display the features as bullet points.

Ensure the details you are mentioning here match with the products you are recommending. This will prompt your audience to make a purchasing decision from your reviewed products. Remember, you have to build trust to convert your audience into buying customers and you can do this by adding every possible detail with a view to help them.

Frequently asked questions –

Add a FAQ (Frequently Asked Questions) section. Check for the questions and answers on Amazon and pick the most relevant ones to re-write in your own words. For example, how to use the products, what is the pricing range of a product, is it versatile to use, how to maintain or clean it, etc.

How-to section –

You can add up another paragraph on installing and maintenance information based on the relevancy of the product. Or search for a video on a similar topic and embed it into your post.

Note: Most people insert a price tab that directs their audience to different online platforms such as Amazon to earn affiliate commissions. You can do this unless you are not working on a website that is relatively new and does not have sufficient traffic. Avoid inserting the price tab in such a scenario.

Conclusion –  

In the end, conclude your buyer’s guide post by recommending the product that you like the most. Also, mention the scenarios or problems your audience might face by not using these products and not following the guidelines mentioned in your post. Make your conclusion look like an important decision that your audiences have to make before leaving your post.

That’s it. This is what an effective buyer’s guide should look like. You can add similar terms and references based on your choice and experience making it more engaging. But do ensure to keep it helpful and convincing.

Final Conclusion

So, we have seen how a buyer’s guide should be written and how important it is from an audience or a buyer’s perspective. It surely helps an individual to make a definite choice of buying a product.

What you need is proper research on products and a helping intent to write a buyer’s guide. Add the relevancy, utilization, and engaging ingredients to make your buyer’s guide look more effective and result-oriented.

A buyer’s guide is a powerful resource to relate with your audience and engage them into your regular readers/buyers.

The structure of writing a buyer’s guide can vary on individual preferences but never compromise on helping intent. Because trust and reliability will keep your audiences coming for more.

If you are looking to know more about content creation in terms of buyer’s guide, product reviews, with pre-formatted templates then check out my no.1 recommendation here. Along with templates, you will get to build a website, access to an effective keyword research tool, amazing training and resources, and awesome 24/7 support.


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