EmailOctopus Email Marketing Review: Features, Benefits, Pros, and Cons


EmailOctopus Email Marketing Review

There is no doubt that I like simplicity. Any tool that simplifies the way you run your online business should be grabbed with both hands. This is why I love EmailOctopus. In this EmailOctopus Email Marketing review you will find out all the necessary information that will help you decide on using this tool.

The EmailOctopus email marketing tool has a simple and intuitive user interface that helps marketers to create rich email messages. And all the messages are delivered right inside the recipients’ inboxes.

EmailOctopus Email Marketing Review: What is EmailOctopus?

It is a fully-featured email marketing tool designed for SMEs, Startups and Agencies. The software comes with reporting/analytics; web forms/landing pages, drip campaigns, dynamic content and many more.

How does EmailOctopus work?

EmailOctopus is not a complicated email marketing tool. To use it is easy and straightforward. To sign up to the platform requires no credit card. And you can sign up for free.

It has got all the important features you need to grow your email list, engage your audience and get visible results. Your list can also be imported with the utmost ease.

How to start using EmailOctopus?

To start using EmailOctopus, you will have to visit their website at https://emailoctopus.com/. Provide your email address and click on “Start for free today”. Input your desired password and click “Sign up”. That is all that is required of you.

Features of EmailOctopus

EmailOctopus has got many features that make it very outstanding. Here are some of the features:

  1. Email templates – EmailOctopus has got amazing email templates. These templates look modern and sleek. Any of the templates can be edited with ease using the Drag and Drop feature.
  1. Automation – The automation feature is not difficult to use. Time-based triggers can be set to automate your email campaigns. You can also set drip campaigns that are triggered by a yes/no parameter. For instance, you can set auto-response in case someone opens your email but never clicked a link.
  2. Drag and drop feature – To use the Drag and Drop feature is easy. You can conveniently add images, text or logo to your email message. If you are not comfortable with the interface, you can choose to build your email message from the ground up.
  3. Plugins – EmailOctopus has different plugins to integrate it with any website including the ones built with apps like WordPress, Wix, Shopify and Squarespace.
  1. Social media integrations – The tool supports social media websites like Facebook and Twitter. You can also set triggers for your campaigns. For instance, if anyone likes your tweets, such a person can automatically be added to a list where he or she can be targeted in the next campaign.
  2. CRM integrations – EmailOctopus integrates perfectly with CRM platforms such as Agile, Microsoft Dynamics and Redtail. If there are any changes made to your email campaigns such as new sales or subscribers, they will be updated automatically in any CRM tool that you are using.
  3. Ecommerce tools integrations – You can connect your e-commerce tools like PayPal, Amazon Seller Central or Shopify to your EmailOctopus account. Triggers can be set in such a way that your subscriber list can be updated anytime a sale is made through any of the e-commerce platforms.
  4. API integrations – It supports API integrations. This means the EmailOctopus API can connect to external websites and integrate with your email account. If you are good with coding, you can also develop your integration with the API.
  1. Google analytics integration – Google analytics can be integrated into EmailOctopus. This can be done without any coding skills. The integration will help you to track people who are visiting your web pages and you will get real-time stats on their activities.
  2. Ease of importing file – You can easily import your existing subscriber list. To add new or existing contacts is just a matter of uploading your CSV file.

Benefits of EmailOctopus

There are some benefits derived from using EmailOctopus. Some of them are:

  • Powerful automation – The email marketing tool is built with powerful automation that allows you to send time-based campaigns. Messages can be scheduled to be sent automatically at a predetermined time.
  • Clear analytics – The tool provides real-time reporting and analytics about your campaign performance. This makes it easier for users to track unsubscribe, click, open and bounce rates to optimize their marketing strategies.
  • Readily-designed templates – You can choose from many pre-designed, easily customizable and responsive templates. These templates can help you to start an email campaign without designing the message from scratch. All the templates look beautiful and fit different types of mobile devices.
  • Supports Zapier – Through Zapier, EmailOctopus can connect to more than 2,000 platforms including Shopify, Salesforce, SurveyMonkey, Eventbrite and many more.
  • Mobile app support – EmailOctopus supports android devices. This means you can use the tool anywhere and anytime.

Who is EmailOctopus designed for? 

EmailOctopus is designed for small but great brands that are looking to create exceptional email campaigns.

It is for people who have a limited budget. If you are thinking of growing your email lists and at an affordable rate, EmailOctopus is for you.

Pricing of EmailOctopus

EmailOctopus has a free plan that can handle up to 2,500 subscribers with 10,000 emails in a month.

In case you want to upgrade to the paid plan, it offers pricing plans that suits your pocket.

The cost starts with $20 per month with 5,000 subscribers and 50,000 emails. Below is detailed pricing:

Subscribers

Emails

Cost per moth

5,000

50,000

$20

10,000

100,000

$30

15,000

150,000

$45

20,000

200,000

$55

25,000

250,000

$65

30,000

300,000

$75

35,000

350,000

$85

40,000

400,000

$95

45,000

450,000

$105

50,000

500,000

$115

55,000

550,000

$125

Frequently Asked Questions

1. What kind of support does EmailOctopus offer?

Answer: It offers phone, email, chat and knowledge base supports.

2. Does EmailOctopus support a mobile app?

Answer: Yes, it supports the android app.

3. What is the monthly starting price for EmailOctopus?

Answer: It is $20 per month.

4. What apps can be integrated with EmailOctopus?

Answer: The apps are Shopify, WooCommerce, WordPress, Zapier, Gravity Forms, MailChimp, Eventbrite, Campaign Monitor, etc.

5. What is the email deliverability rate of EmailOctopus?

Answer: The deliverability rate is high.

6. Apart from paying with a debit or credit card, can I pay with PayPal?

Answer: No, PayPal is not allowed.

7. Can I upgrade if I want to send more emails than my current plan?

Answer: Yes, you can upgrade.

8. How can I contact EmailOctopus?

Answer: You can contact them through email at contact@emailoctopus.com

Pros

  • Exceptional deliverability rate
  • Free plan
  • Inexpensive when compared to other tools like MailChimp and Aweber
  • Ease of creating campaigns
  • Excellent customer support
  • Simplicity and ease of use
  • User-friendly interface
  • Supports android mobile app
  • Landing pages
  • Social media tracking

Cons

  • No iOS support
  • Segmentation is limited
  • Extra $9 is charged to use the landing page creator

Conclusion: Is EmailOctopus Email Marketing recommended?

EmailOctopus is tested and trusted as an exceptional email marketing tool for scaling up your business. It beats MailChimp hands down when it comes to deliverability.

Apart from the fact that MailChimp is expensive; it doesn’t support Shopify any longer after a bitter breakup between the two but EmailOctopus does support Shopify.

The pricing is flexible and affordable compared to other expensive tools like Aweber and GetResponse. You will love the intuitive user interface and simplicity.

EmailOctopus is a great choice for businesses running on a low budget but looking to built result-oriented email campaigns.

It is an email marketing tool I would recommend over and over again.


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