Any type of marketing is always beneficial for businesses in many ways. Whether it is done through placing ads, social media, or emails. Email marketing has its share of phenomenal success if implemented correctly with the right set of tools and features. How about pushing your email marketing campaigns beyond just emails and sneaking into customer’s personalized channels of communication. Yes, this can be done through an email marketing platform called dotdigital. What is dotdigital? Dotdigital is an email marketing platform that provides powerful tools to capture your customer’s engagement through the different communication channels. This Dotdigital email marketing review post will give you all the necessary insights into the strengths and weaknesses of the dotdigital email marketing service.
Read on to find if dotdigital is worth your investment and if it is legit or a scam.
New to Email Marketing?
Read: What is Email Marketing System?
Dotdigital Email Marketing Review: What is dotdigital?
Dotdigital is a web-based software company known for Engagement Cloud platform created for B2C, B2B, and e-commerce marketers.
With dotdigital, you can create email campaigns, automate your marketing, and engage your customers through a centralized omnichannel platform across all communication touchpoints.
Dotdigital was founded in 1999 as Ellipsis Media and was later renamed dotmailer. The company is headquartered in London and is part of the London Stock Exchange since 2009.
Apart from the UK, it has an official presence in several major countries such as the US, Australia, South Africa, Russia, Poland, Netherlands, and Singapore.
It was founded by David Ivy, Lewis Barclay, Simon Bird, Lain Anderson, and Colin Dawson with Milan Patel being its current CEO.
How does dotdigital work?
Dotdigital works as a single platform to create and automate your email campaigns across various channels. You get all the important features such as segmentation, integration, email building, and all-in-one communication with dotdigital engagement cloud.
Dotdigital works by creating a free trial account for 14-days. You will have to contact their sales team to get the quotation for paid plans.
How to register with dotdigital?
To register with Dotdigital visit https://dotdigital.com/trial/
and create your free trial account. You will have to provide all the necessary details such as name, email id, country, etc. to start your free trial for 14-days.
Features of dotdigital
Dotdigital is loaded with some powerful automation features that are worth looking at:
Email Automation –
Dotdigital email marketing automation tools are tailor-made to match your customer’s needs. There is an easy-to-use drag and drop email builder with 30 in-built templates. You can create intuitive email campaigns with simple clicks or use the HTML editor to create a personalized version.
The smart A/B testing tool ensures your emails look perfect and are delivered on time to improve conversions. You can also choose the time to send the emails as per your customer’s preference using AI-powered Send Time optimization.
You can also make your email content more engaging by creating dynamic data fields that result in 1-2-1 conversations with your customer using dotdigital’s personalization tools.
Omnichannel Automation –
Just depending on emails is not enough. With dotdigital’s omnichannel automation you can leverage your list building by creating campaigns through SMS, social media, mobile, and website engagement forms.
SMS is another way of reaching your customers. With the help of dotdigital’s text message marketing, you can broadcast messages creating short links to your brand of products.
What’s more, is you can segregate your list of customers based on location to achieve maximum deliverability driving better results. Text message automation also has split-testing to make your campaign more relevant.
You are also at will to bring back your disengaged customers. The re-targeting campaign via Google ads, social media ads, and mobile SMS is helpful in re-engaging your audience. Display ads through multiple channels is the easiest way to convert your customers into buyers.
Landing pages, Survey forms, and Live chat are some of the additional channels available with dotdigital to customize and enhance your marketing campaign.
Reporting and Analytics –
Results are of utmost importance if you want to remain ahead of your competitors. That’s why you need to keep an eye on every insight of your campaign.
Dotdigital provides detailed analytics on each set of campaigns. Whether it is email, SMS, mobile, or social media you have it all.
The reports are segregated based on the type of marketing metrics you use. You are constantly updated on open and click-through rates, customer behavior, and more.
With dotdigital’s reporting tool, you can group your customers based on their spending, apply filters for proper segmentation, and track ROI conversion rates. You can also decide on optimizing your future campaigns through specialized program reporting.
Integrations –
Dotdigital’s Engagement Cloud is instrumental in pulling the data from your existing e-commerce websites with ease. The integration with Magento, Shopify, BigCommerce, WooCommerce, and many more is on the cards and an open API interface makes the set-up much easier.
Not only products data, but you are also at ease in importing your customer’s data related to their shopping behavior. This is helpful in building a robust marketing campaign that improves customer engagement and conversions.
Apart from e-commerce, you can also integrate with other CRM platforms such as Zoho, Salesforce, ORO CRM, etc. to improve your existing email campaigns. Integrating existing CRM platforms with dotdigital can expand the revenue opportunities by utilizing its advanced triggers and real-time messaging.
Dotdigital is at the forefront to add more apps that are missing from their integrations list. Just submit your request with app details to have dotdigital’s relationship team get in touch with you.
Why should you use dotdigital
Joining dotdigital has its share of the following benefits:
Dedicated Onboarding Team: dotdigital has a dedicated team of members who have great expertise in handling simple and complex onboarding processes.
The team provides complete handholding depending on your personal needs. Whether you’re a beginner just starting up or an experienced campaigner, the level of onboarding service is top-notch.
Training & Learning: Some of the dotdigital tools are technically complex and difficult to understand for those who have zero knowledge about marketing automation. This is the reason dotdigital has comprehensive training material and courses related to their software that is worth learning.
You have the option of choosing face-to-face training sessions or video tutorials to enhance your marketing knowledge.
Marketing Support: Marketing campaigns are ever-evolving. With ongoing advancements and changing customer patterns, one needs to constantly improve their marketing skills and strategy.
Dotdigital helps you improve your creativity skills related to marketing communication and engagement.
The digital team of consultants lets you design and modify your email templates, create beautiful landing pages, and overcome the technical shortcomings so that your marketing campaign remains aligned with the latest marketing trends.
Technical Support: To keep your campaign always up and running you need to have dedicated support working round the clock. Dotdigital score high in this field. The support team is available via chat, phone, email, and Twitter.
The response time to resolve your queries and issues is very quick with 98% customer satisfaction. You can also search for help and support through various blogs, and articles available on the dotdigital website.
Dotdigital Pricing
Dotdigital offers a 14-day free trial plan to use their services. The paid pricing plans are customized and you need to contact their sales team to get the price quotation.
You will have to provide your contact details, as well as annual email volume and contact list size to get the quotation.
You can also opt to book a demo to look at the features closely before choosing a paid plan.
Who is dotdigital suitable for?
Dotdigital services are suitable for all types of mid-size businesses and large enterprises. It is also an ideal platform for online marketers, CRM services, e-commerce store owners, etc.
Frequently Asked Questions
1. Are dotdigital services any good?
Answer: Yes, dotdigital services are really good to automate your email marketing campaigns. The software and tools are easy-to-use and help you build powerful marketing campaigns that enhance your customer experience leading to better conversion and ROI.
2. How much does dotdigital cost?
Answer: dotdigital offers customized pricing according to the contact size and email volumes. You have to liaise with their sales team to get the pricing quotation.
3. What kind of support is offered by dotdigital?
Answer: dotdigital offers support via phone, chat, email, and Twitter. You can also find help through their knowledge-based articles and blogs.
4. Is dotdigital safe to use?
Answer: Yes, dotdigital is absolutely safe to use. The company is certified with ISO27001 that complies with the highest standard of data protection and security.
5. What are some of the alternatives to dotdigital?
Answer: The alternatives to dotdigital are Salesforce, Hubspot, Constant Contact, Aweber, etc.
Pros
- Dotdigital makes email building easier with its automation marketing tools. You can create the emails from the scratch or use their pre-built templates to make a powerful email campaign
- You can engage your customers through SMS, Mobile, and Social Media through dotdigital’s Omnichannel marketing automation
- Dotdigital provides some of the best email marketing features such as A/B testing, Content Management, Deep Analytics, Customer Surveys, Drag & Drop functionality with Customizable Templates
- There is a 14-day free trial offered by dotdigital to use their software and tools
- Dotdigital has comprehensive learning material in the form of face-to-face training sessions, and video tutorials
- The customer support base is round the clock through email, phone, chat, Twitter, and blogs
Cons
- Dotdigital supports only web-based applications
- The pricing is not available. It is difficult to analyze the cost and affordability of using their services
Conclusion: Is dotdigital worth using and recommended?
Dotdigital has powerful set of tools and software for marketing automation. The email marketing automation has features like email builder, 30 pre-built templates, drag & drop functionality to create a beautiful and result-oriented email campaign.
You can also remain in touch with your customers through dotdigital’s omnichannel automation feature. It allows you to send text messages including short links through SMS, push notifications, and social media channels.
The reporting and analytics provide deep insights and details on your customer’s behavior, location, and actions. You can optimize your future campaigns by using different filters, and segmentation features.
Apart from all the positives above, it would have been great to know the pricing of using such features. The pricing reviews by some of its customers are not so positive.
The customized pricing depending on each business requirement may discourage a lot of users (especially beginners) to look for other alternatives.
To conclude, dotdigital is highly recommended for its automation features, training, and support to everyone who wants to automate their email marketing campaigns and improve conversions. Use their services if you get your desired pricing quotation.
